Knowledge

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.