Knowledge

Discover the knowledge FLUZO is able to generate from single-source cross-media measurement of media and advertisers.

Answers

Questions and answers about our Connected TV measurement

We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

Jul 26, 2022
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Case Study

8 examples of the impact of our data

We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

Jul 26, 2022
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Rankings

Orange achieves 100 percent coverage combining TV and online video in June

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

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Jul 14, 2022
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Answers

What methods exist to measure advertising effectiveness?

We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

Jun 29, 2022
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Rankings

Movistar commercials, the most watched in May on TV and Online Video

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

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Jun 20, 2022
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Answers

Why can't cross-media measurement be conducted with just any panel?

A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

May 27, 2022
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Case Study

An x-ray of the 2022 Eurovision songs and audiences

We measure the reach of the 7 most popular Eurovision songs among the Spanish public after Benidorm Fest and Eurovision.

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May 25, 2022
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Rankings

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

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May 23, 2022
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Answers

Why does observational data also enrich post-tests?

Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Apr 27, 2022
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Rankings

FLUZO Ranking for the aea: Coches.net, the advertiser with the most reach on TV and Online Video in March

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

Apr 20, 2022
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Case Study

This is how TV, Radio and Twitch divide the football audience (and its advertising)

38.6% of the population followed football on TV, radio or Twitch between October and December in Spain

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Apr 12, 2022
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Rankings

Vodafone commercials, the most watched in February on TV and Online Video

FLUZO's crossmedia ranking for the aea.

Mar 22, 2022
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Answers

Advertising in the big OTTs: How can we take advantage of this game-changer?

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

Mar 22, 2022
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Case Study

We break down the "BBVA case" at IAB Spain's Inspirational

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

Mar 16, 2022
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Case Study

Measuring the advertising contribution of connected television in a Renault campaign

Understanding how connected television works as an advertising medium is becoming urgent given its growth. We tackle it by providing our measurement in a study done by Gfk, The Trade Desk España, OMD and Renault.

Mar 10, 2022
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Rankings

Danone Actimel commercials, the most watched in January on TV and Online Video

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

Feb 21, 2022
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Case Study

What does Spotify contribute to a cross-media campaign? The “Wallapop” case

We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.

Feb 20, 2022
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Answers

3 keys to success when planning campaigns on TV, radio and new digital platforms

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Feb 16, 2022
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Case Study

Fragrance advertisers on Black Friday and at Christmas: Under pressure!

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

Dec 9, 2021
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Case Study

Pharmaceutical advertisers face their key months: how to plan and measure advertising spend

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

Nov 15, 2021
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Case Study

An analysis of the consumption of 'Squid Game'

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

Nov 1, 2021
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Rankings

FLUZO's cross-media ranking for the aea: September 2021

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

Oct 15, 2021
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Case Study

An advertising x-ray of Brazilian banking

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Jun 1, 2021
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Case Study

Twitter and TV do match

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

May 1, 2021
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Case Study

This is how Spotify helped increase BBVA’s advertising effectiveness

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

May 1, 2021
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Case Study

This is how Mexican retail advertises

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Apr 1, 2021
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Case Study

We measure “El Clásico” (including Ibai Llanos)

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Apr 1, 2021
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Case Study

Mais uma! Summer advertising of Brazilian breweries

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

Feb 1, 2021
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Case Study

The Idilia Case: A new generation of research on investment in advertising.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.

Jan 1, 2021
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