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Data to deal with the pressure (and the questions) about 2023 Marketing budgets

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

Dec 14, 2022
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Press Room

FLUZO, now available in Colombia

With this integration, FLUZO continues to expand its presence in Latin America, joining Colombia to Mexico, Brazil and Peru, where the company is also operating with Netquest

Dec 12, 2022
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Rankings

Danone, Securitas and ING, the advertisers with the greatest reach in October

Just a few tenths of a point behind, Línea Directa and Carrefour complete the Top 5 of the Crossmedia Ranking prepared monthly by FLUZO for the Spanish Association of Advertisers.

Nov 29, 2022
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Press Room

FLUZO enters Turkey through an agreement with Twentify

From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.

Nov 24, 2022
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Answers

Here's how we're measuring Netflix advertising campaigns (1x01)

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

Nov 10, 2022
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Answers

How to design your best Christmas campaign?

If you've got everything riding on Christmas, we've got the data you need to design the perfect campaign.

Nov 10, 2022
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Press Room

Our daily panel in Spain expands to more than 4,000 members

The sample on which we integrate our technology has doubled from 2,000 to more than 4,000 panelists per day, out of a total of 7,000 per month.

Nov 2, 2022
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Rankings

FLUZO crossmedia ranking for the aea: the most viewed TV and Online Video campaigns in September

Six advertisers achieved 100 percent coverage with their video campaigns in the back-to-school month.

Oct 30, 2022
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Case Study

Keys to a successful (and memorable) Prime Time Advertising Strategy

Short blocks (up to 4 spots) significantly increase advertising notoriety. What role does the duration of the creative play? Do special formats work? We clear up doubts in a study for the Spanish media group Atresmedia.

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Oct 26, 2022
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Case Study

Measuring and optimizing CTV alongside linear TV

We present a CTV and Online Video measurement and optimization exercise developed together with Sunmedia.

Oct 24, 2022
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Answers

The three challenges in measuring World Cup sponsorship

With the World Cup just around the corner it is the perfect time to talk about the huge challenge that this type of advertising still poses for advertisers: how to measure its impact.

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Oct 5, 2022
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Rankings

Six brands achieve 100% coverage in August combining TV and online video

Dazn, Linea Directa, Movistar, Disney+. Orange and Samsung achieved 100% coverage in August.

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Oct 1, 2022
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Case Study

8 examples of the impact of our data

We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

Jul 26, 2022
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Answers

Questions and answers about our Connected TV measurement

We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

Jul 26, 2022
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Maximize the reach of your TV investment from our dashboard

Find out everything about the audience watching your crossmedia campaign with our dashboard, powered by Netquest's hyper-profiling.

Jul 19, 2022
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Rankings

Orange achieves 100 percent coverage combining TV and online video in June

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

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Jul 14, 2022
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Answers

What methods exist to measure advertising effectiveness?

We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

Jun 29, 2022
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Rankings

Movistar commercials, the most watched in May on TV and Online Video

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

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Jun 20, 2022
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Answers

Why can't cross-media measurement be conducted with just any panel?

A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

May 27, 2022
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Case Study

An x-ray of the 2022 Eurovision songs and audiences

We measure the reach of the 7 most popular Eurovision songs among the Spanish public after Benidorm Fest and Eurovision.

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May 25, 2022
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Rankings

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

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May 23, 2022
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Answers

Why does observational data also enrich post-tests?

Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Apr 27, 2022
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Rankings

FLUZO Ranking for the aea: Coches.net, the advertiser with the most reach on TV and Online Video in March

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

Apr 20, 2022
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Case Study

This is how TV, Radio and Twitch divide the football audience (and its advertising)

38.6% of the population followed football on TV, radio or Twitch between October and December in Spain

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Apr 12, 2022
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Answers

Advertising in the big OTTs: How can we take advantage of this game-changer?

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

Mar 22, 2022
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Rankings

Vodafone commercials, the most watched in February on TV and Online Video

FLUZO's crossmedia ranking for the aea.

Mar 22, 2022
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Case Study

We break down the "BBVA case" at IAB Spain's Inspirational

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

Mar 16, 2022
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Case Study

Measuring the advertising contribution of connected television in a Renault campaign

Understanding how connected television works as an advertising medium is becoming urgent given its growth. We tackle it by providing our measurement in a study done by Gfk, The Trade Desk España, OMD and Renault.

Mar 10, 2022
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Rankings

Danone Actimel commercials, the most watched in January on TV and Online Video

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

Feb 21, 2022
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Case Study

What does Spotify contribute to a cross-media campaign? The “Wallapop” case

We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.

Feb 20, 2022
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Answers

3 keys to success when planning campaigns on TV, radio and new digital platforms

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Feb 16, 2022
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Case Study

Fragrance advertisers on Black Friday and at Christmas: Under pressure!

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

Dec 9, 2021
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Case Study

Pharmaceutical advertisers face their key months: how to plan and measure advertising spend

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

Nov 15, 2021
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Case Study

An analysis of the consumption of 'Squid Game'

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

Nov 1, 2021
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Rankings

FLUZO's cross-media ranking for the aea: September 2021

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

Oct 15, 2021
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Case Study

An advertising x-ray of Brazilian banking

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Jun 1, 2021
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Case Study

This is how Spotify helped increase BBVA’s advertising effectiveness

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

May 1, 2021
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Case Study

Twitter and TV do match

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

May 1, 2021
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Case Study

This is how Mexican retail advertises

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Apr 1, 2021
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Case Study

We measure “El Clásico” (including Ibai Llanos)

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Apr 1, 2021
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Case Study

Mais uma! Summer advertising of Brazilian breweries

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

Feb 1, 2021
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Case Study

The Idilia Case: A new generation of research on investment in advertising.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.

Jan 1, 2021
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