Insights

Television’s exclusive contribution grew by more than ten percentage points compared to the same period last year, in a bimonthly ranking led by Aldi, which reached a cross-media coverage of 99.7%.

Ads reach heavy TV viewers too many times and barely reach the light ones. The Frequency Index helps you detect and correct this imbalance so you can make better use of your budget.

Following its expansion into France, FLUZO partners again with MIS Group to enter one of the world's most dynamic advertising markets.

The ranking highlights the 50 most scalable companies in the country based on their revenue growth over the past four years.

Audio, whether in its traditional form (radio) or through digital channels, has long been established as an effective advertising medium. However, one aspect remains largely unexplored: its impact within a broader media mix, which is how advertisers use it in most cases. Let’s take a closer look!

En noviembre y diciembre, Moeve, Lidl e ING se alzaron como las marcas con más alcance en entornos de Televisión y Vídeo Online

2024 was a year to remember at FLUZO. Here's a look at five unforgettable moments that shaped our year!

Lidl, Mutua, and ING: the brands with the most impactful campaigns in September and October.

Advertising pressure is skyrocketing these days. How can you remain effective amidst the advertising flood and avoid the pitfalls of saturation? A cross-media measurement that provides a comprehensive view is one of the first steps.

Alfredo Fernández and Vladimir de Goiti join FLUZO to drive commercial development in the DACH region and France, respectively.

Both professionals have over two decades of experience in the advertising and media industry and will bring essential know-how to strengthen key areas of the advertising measurement company.

The event served to introduce FLUZO's new solution showcasing the ideas that have inspired the company for this new stage.

FLUZO adds France to its presence in Spain, Portugal, Italy, Germany, and Austria in Europe, as well as several Latin American countries.

IKEA, Amazon, and Banco Sabadell are the brands with the most impact in March and April.

Javier brings extensive experience from leadership positions at Meta and Google

Coming from Comscore, Sansans brings over ten years of experience as a data analyst in the digital field.

A total of 595,000 Spaniards followed the exhibition match between Rafael Nadal and Carlos Alcaraz exclusively on the Netflix content platform.

Some 2.9% of the Spanish population over the age of 18 and with Internet access -980,000 people-, connected to the live final, 17% in the 18 to 24 age group and 5.7% in the 25 to 34 age group.

Our bimonthly ranking measures the top cross-media video campaigns of all advertisers in the industry in Spain disaggregating the contribution of each medium.

At FLUZO, we are continuously researching to extract the full potential of technology to bring us closer to all these goals. And our quest has once again borne fruit.

Sabadell, El Corte Inglés, Media Markt and ONCE complete our Top 5.

We participated in the FOA 2023 event talking about the problems of the advertising industry and what audience-centric measurement can bring.

Linear TV contributed, on average and exclusively, 71.5% of the total coverage generated by the twenty advertisers with the highest reach between July and September 2023, more than five points higher than in the previous quarter.

What happens if we apply Sainsbury to the individual reach measured by FLUZO, and then we compare the Sainsbury calculated result against the actual total reach measured?

The partnership is already active in Spain, Italy, Portugal, Germany and Austria and allows The Trade Desk's clients to access FLUZO measurement directly through the platform's marketplace.

Theaters are once again sounding like an attractive advertising medium. In fact, there are several reasons that make cinemas a particularly interesting advertising medium.

We break down how the coverage of Vodafone, Carrefour and Aldi and other brands with the greatest impact in the second quarter of the year is constructed.

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

Occident, Vodafone, Mapfre and Carrefour complete FLUZO's top.

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Germany and Austria join Italy and Portugal in Europe, or Mexico, Brazil, Argentina and Colombia in Latin America, where FLUZO is already active.

Connected TV has reached the stage of maturity in Spain. This is demonstrated by the IAB's CTV 2023 Study.

FLUZO becomes an adherent partner of the Argentine Chamber of Advertisers to be closer to the needs of advertisers in this market.

The 'miMovistar' campaign reached almost 90% of the population through television and online video coverage.

Hybrid television, measurement, and personalisation. In the wake of Programmatic "Press Play" event, these three ideas continue to resonate with us.

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

Parkside, Aldi, Línea Directa, Securitas Direct and Vinted, in the top 5 advertisers for February.

FLUZO will provide data on the contribution of connected versus linear TV to the group's agency clients.

After Mexico, Brazil, Colombia and Peru, FLUZO and Netquest have started to offer their cross-media advertising measurement solutions in Argentina.

Pritchard focused on the company's aim to improve advertising efficiency and effectiveness. Amazingly, it ended up being a fantastic overview of what our AdEffect is capable of.

Lancôme, ONCE, Lidl, Aldi and Nespresso, the five advertisers with the highest reach in December, according to the crossmedia ranking prepared by FLUZO for the aea.

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

With this integration, FLUZO continues to expand its presence in Latin America, joining Colombia to Mexico, Brazil and Peru, where the company is also operating with Netquest

Just a few tenths of a point behind, Línea Directa and Carrefour complete the Top 5 of the Crossmedia Ranking prepared monthly by FLUZO for the Spanish Association of Advertisers.

From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.

If you've got everything riding on Christmas, we've got the data you need to design the perfect campaign.

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

The sample on which we integrate our technology has doubled from 2,000 to more than 4,000 panelists per day, out of a total of 7,000 per month.

Six advertisers achieved 100 percent coverage with their video campaigns in the back-to-school month.

With the World Cup just around the corner it is the perfect time to talk about the huge challenge that this type of advertising still poses for advertisers: how to measure its impact.

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Dazn, Linea Directa, Movistar, Disney+. Orange and Samsung achieved 100% coverage in August.

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We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

Find out everything about the audience watching your crossmedia campaign with our dashboard, powered by Netquest's hyper-profiling.

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

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We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

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A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

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Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

FLUZO's crossmedia ranking for the aea.

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.