Insights

Access our research, blog posts, corporate news and much more.

Press Room

Javier Fernández-Peña Joins FLUZO as Chief Sales Officer

Javier brings extensive experience from leadership positions at Meta and Google

May 16, 2024
READ MORE
Press Room

Paula Sansans joins FLUZO to strengthen the Research and Projects team

Coming from Comscore, Sansans brings over ten years of experience as a data analyst in the digital field.

Mar 19, 2024
READ MORE
Press Room

600,000 Spaniards followed the 'slam' between Nadal and Alcaraz on Netflix

A total of 595,000 Spaniards followed the exhibition match between Rafael Nadal and Carlos Alcaraz exclusively on the Netflix content platform.

Mar 15, 2024
READ MORE
Press Room

17% of young Spaniards followed the final of 'Operación Triunfo' live

Some 2.9% of the Spanish population over the age of 18 and with Internet access -980,000 people-, connected to the live final, 17% in the 18 to 24 age group and 5.7% in the 25 to 34 age group.

Mar 6, 2024
READ MORE
Rankings

84% of the total reach of major advertisers, exclusive to TV, 2% to Digital and 14% duplicated between both channels

Our bimonthly ranking measures the top cross-media video campaigns of all advertisers in the industry in Spain disaggregating the contribution of each medium.

Feb 14, 2024
READ MORE
Answers

Three advertising-related wishes for 2024

At FLUZO, we are continuously researching to extract the full potential of technology to bring us closer to all these goals. And our quest has once again borne fruit.

Jose Luis Gª Muñoz
Dec 21, 2023
READ MORE
Rankings

Amazon, the advertiser with the campaign with the greatest reach in the month of November

Sabadell, El Corte Inglés, Media Markt and ONCE complete our Top 5.

Dec 21, 2023
READ MORE
Answers

FLUZO at the FOA event: 3 ideas for a more trusted advertising industry

We participated in the FOA 2023 event talking about the problems of the advertising industry and what audience-centric measurement can bring.

Nov 7, 2023
READ MORE
Rankings

71% of major advertisers' coverage exclusive to linear TV, 3% to Digital and 25% duplicated between the two channels

Linear TV contributed, on average and exclusively, 71.5% of the total coverage generated by the twenty advertisers with the highest reach between July and September 2023, more than five points higher than in the previous quarter.

Nov 3, 2023
READ MORE
Answers

Battle of Century! How good is Sainsbury against reality?

What happens if we apply Sainsbury to the individual reach measured by FLUZO, and then we compare the Sainsbury calculated result against the actual total reach measured?

Diego Semprún
Oct 24, 2023
READ MORE
Press Room

The Trade Desk begins offering FLUZO measurement capabilities to clients

The partnership is already active in Spain, Italy, Portugal, Germany and Austria and allows The Trade Desk's clients to access FLUZO measurement directly through the platform's marketplace.

Oct 3, 2023
READ MORE
Answers

What does 'Barbenheimer' mean for advertisers?

Theaters are once again sounding like an attractive advertising medium. In fact, there are several reasons that make cinemas a particularly interesting advertising medium.

Sep 21, 2023
READ MORE
Rankings

68% of major advertisers' coverage is exclusive to linear TV, 3% to Digital and 29% duplicated between the two channels

We break down how the coverage of Vodafone, Carrefour and Aldi and other brands with the greatest impact in the second quarter of the year is constructed.

Sep 7, 2023
READ MORE
Answers

"It's the context!" Why you can't use media-centric data to evaluate your crossmedia campaigns

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

Diego Semprún
Jul 20, 2023
READ MORE
Rankings

Airbnb's ads, the most watched on TV, CTV and online video in June in Spain

Occident, Vodafone, Mapfre and Carrefour complete FLUZO's top.

DOWNLOAD THE TOP 15

Jul 14, 2023
READ MORE
Press Room

Cross-media advertising metric enters German and Austrian markets trough FLUZO and Talk Online

Germany and Austria join Italy and Portugal in Europe, or Mexico, Brazil, Argentina and Colombia in Latin America, where FLUZO is already active.

Jun 21, 2023
READ MORE
Press Room

Study by IAB: Connected TV Reaches Maturity in Spain

Connected TV has reached the stage of maturity in Spain. This is demonstrated by the IAB's CTV 2023 Study.

Jun 13, 2023
READ MORE
Press Room

FLUZO becomes an adherent member of the Argentine Chamber of Advertisers

FLUZO becomes an adherent partner of the Argentine Chamber of Advertisers to be closer to the needs of advertisers in this market.

Jun 6, 2023
READ MORE
Rankings

‘miMovistar’, the most watched campaign in April on TV, CTV and online video

The 'miMovistar' campaign reached almost 90% of the population through television and online video coverage.

May 22, 2023
READ MORE
Answers

What's happening with connected TV? 3 thoughts post Programmatic Press Play

Hybrid television, measurement, and personalisation. In the wake of Programmatic "Press Play" event, these three ideas continue to resonate with us.

May 9, 2023
READ MORE
Rankings

FLUZO ranking for the aea: Repsol, the advertiser with the highest impact on TV and VOL in March

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

Apr 24, 2023
READ MORE
Rankings

FLUZO ranking for the aea: Lidl's Parkside, leader in cross-media reach in February

Parkside, Aldi, Línea Directa, Securitas Direct and Vinted, in the top 5 advertisers for February.

Mar 31, 2023
READ MORE
Press Room

GroupM reaches an agreement with FLUZO for the measurement of connected TV (CTV) campaigns in Spain

FLUZO will provide data on the contribution of connected versus linear TV to the group's agency clients.

Mar 22, 2023
READ MORE
Press Room

The cross-media measurement standard enters Argentina with FLUZO and Netquest

After Mexico, Brazil, Colombia and Peru, FLUZO and Netquest have started to offer their cross-media advertising measurement solutions in Argentina.

Feb 28, 2023
READ MORE
Product

Four times in Marc Pritchard's keynote it seemed he was alluding to us

Pritchard focused on the company's aim to improve advertising efficiency and effectiveness. Amazingly, it ended up being a fantastic overview of what our AdEffect is capable of.

Feb 23, 2023
READ MORE
Rankings

FLUZO ranking for the aea: Lancôme, the advertiser with most reach in December

Lancôme, ONCE, Lidl, Aldi and Nespresso, the five advertisers with the highest reach in December, according to the crossmedia ranking prepared by FLUZO for the aea.

Feb 1, 2023
READ MORE
Answers

Data to deal with the pressure (and the questions) about 2023 Marketing budgets

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

Dec 14, 2022
READ MORE
Press Room

FLUZO, now available in Colombia

With this integration, FLUZO continues to expand its presence in Latin America, joining Colombia to Mexico, Brazil and Peru, where the company is also operating with Netquest

Dec 12, 2022
READ MORE
Rankings

Danone, Securitas and ING, the advertisers with the greatest reach in October

Just a few tenths of a point behind, Línea Directa and Carrefour complete the Top 5 of the Crossmedia Ranking prepared monthly by FLUZO for the Spanish Association of Advertisers.

Nov 29, 2022
READ MORE
Press Room

FLUZO enters Turkey through an agreement with Twentify

From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.

Nov 24, 2022
READ MORE
Answers

How to design your best Christmas campaign?

If you've got everything riding on Christmas, we've got the data you need to design the perfect campaign.

Nov 10, 2022
READ MORE
Answers

Here's how we're measuring Netflix advertising campaigns (1x01)

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

Nov 10, 2022
READ MORE
Press Room

Our daily panel in Spain expands to more than 4,000 members

The sample on which we integrate our technology has doubled from 2,000 to more than 4,000 panelists per day, out of a total of 7,000 per month.

Nov 2, 2022
READ MORE
Rankings

FLUZO crossmedia ranking for the aea: the most viewed TV and Online Video campaigns in September

Six advertisers achieved 100 percent coverage with their video campaigns in the back-to-school month.

Oct 30, 2022
READ MORE
Answers

The three challenges in measuring World Cup sponsorship

With the World Cup just around the corner it is the perfect time to talk about the huge challenge that this type of advertising still poses for advertisers: how to measure its impact.

ACCESS OUR SOLUTION

Oct 5, 2022
READ MORE
Rankings

Six brands achieve 100% coverage in August combining TV and online video

Dazn, Linea Directa, Movistar, Disney+. Orange and Samsung achieved 100% coverage in August.

DOWNLOAD THE TOP 15

Oct 1, 2022
READ MORE
Answers

Questions and answers about our Connected TV measurement

We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

Jul 26, 2022
READ MORE
Answers

8 examples of the impact of our data

We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

Jul 26, 2022
READ MORE
Answers

Maximize the reach of your TV investment from our dashboard

Find out everything about the audience watching your crossmedia campaign with our dashboard, powered by Netquest's hyper-profiling.

Jul 19, 2022
READ MORE
Rankings

Orange achieves 100 percent coverage combining TV and online video in June

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

DOWNLOAD THE TOP 15

Jul 14, 2022
READ MORE
Answers

What methods exist to measure advertising effectiveness?

We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

Jun 29, 2022
READ MORE
Rankings

Movistar commercials, the most watched in May on TV and Online Video

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

DOWNLOAD THE TOP 15

Jun 20, 2022
READ MORE
Answers

Why can't cross-media measurement be conducted with just any panel?

A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

May 27, 2022
READ MORE
Rankings

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

DOWNLOAD THE TOP 15

May 23, 2022
READ MORE
Answers

Why does observational data also enrich post-tests?

Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Apr 27, 2022
READ MORE
Rankings

FLUZO Ranking for the aea: Coches.net, the advertiser with the most reach on TV and Online Video in March

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

Apr 20, 2022
READ MORE
Rankings

Vodafone commercials, the most watched in February on TV and Online Video

FLUZO's crossmedia ranking for the aea.

Mar 22, 2022
READ MORE
Answers

Advertising in the big OTTs: How can we take advantage of this game-changer?

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

Mar 22, 2022
READ MORE
Rankings

Danone Actimel commercials, the most watched in January on TV and Online Video

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

Feb 21, 2022
READ MORE
Answers

3 keys to success when planning campaigns on TV, radio and new digital platforms

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Feb 16, 2022
READ MORE
Answers

Fragrance advertisers on Black Friday and at Christmas: Under pressure!

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

Dec 9, 2021
READ MORE
Answers

Pharmaceutical advertisers face their key months: how to plan and measure advertising spend

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

Nov 15, 2021
READ MORE
Rankings

FLUZO's cross-media ranking for the aea: September 2021

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

Oct 15, 2021
READ MORE
Answers

An advertising x-ray of Brazilian banking

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Jun 1, 2021
READ MORE
Answers

This is how Mexican retail advertises

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Apr 1, 2021
READ MORE
Answers

Mais uma! Summer advertising of Brazilian breweries

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

Feb 1, 2021
READ MORE