Knowledge

We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

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We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

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A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

We measure the reach of the 7 most popular Eurovision songs among the Spanish public after Benidorm Fest and Eurovision.

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Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

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Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

38.6% of the population followed football on TV, radio or Twitch between October and December in Spain

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FLUZO's crossmedia ranking for the aea.

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

Understanding how connected television works as an advertising medium is becoming urgent given its growth. We tackle it by providing our measurement in a study done by Gfk, The Trade Desk España, OMD and Renault.

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.