Insights

We participated in the FOA 2023 event talking about the problems of the advertising industry and what audience-centric measurement can bring.

Linear TV contributed, on average and exclusively, 71.5% of the total coverage generated by the twenty advertisers with the highest reach between July and September 2023, more than five points higher than in the previous quarter.

IKEA's campaigns had, like those of most advertisers, less impact among younger audiences. Find out how we helped them increase it.

What happens if we apply Sainsbury to the individual reach measured by FLUZO, and then we compare the Sainsbury calculated result against the actual total reach measured?

The partnership is already active in Spain, Italy, Portugal, Germany and Austria and allows The Trade Desk's clients to access FLUZO measurement directly through the platform's marketplace.

Theaters are once again sounding like an attractive advertising medium. In fact, there are several reasons that make cinemas a particularly interesting advertising medium.

We break down how the coverage of Vodafone, Carrefour and Aldi and other brands with the greatest impact in the second quarter of the year is constructed.

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

Occident, Vodafone, Mapfre and Carrefour complete FLUZO's top.

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Germany and Austria join Italy and Portugal in Europe, or Mexico, Brazil, Argentina and Colombia in Latin America, where FLUZO is already active.

Piqué's Kings League has emerged as one of the most groundbreaking contents of the year. We assess its impact.

Connected TV has reached the stage of maturity in Spain. This is demonstrated by the IAB's CTV 2023 Study.

FLUZO becomes an adherent partner of the Argentine Chamber of Advertisers to be closer to the needs of advertisers in this market.

The 'miMovistar' campaign reached almost 90% of the population through television and online video coverage.

Hybrid television, measurement, and personalisation. In the wake of Programmatic "Press Play" event, these three ideas continue to resonate with us.

A+E Networks wanted to evaluate the effectiveness of its advertising space in Mexico avoiding modeling or data merging that would limit the analysis or reduce its accuracy.

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

Parkside, Aldi, Línea Directa, Securitas Direct and Vinted, in the top 5 advertisers for February.

We compare the consumption of Wednesday, 'Machos Alfa', The Last of Us, The Rings of Power or Wakanda on Netflix, HBO, Prime and Disney+.

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FLUZO will provide data on the contribution of connected versus linear TV to the group's agency clients.

After Mexico, Brazil, Colombia and Peru, FLUZO and Netquest have started to offer their cross-media advertising measurement solutions in Argentina.

Pritchard focused on the company's aim to improve advertising efficiency and effectiveness. Amazingly, it ended up being a fantastic overview of what our AdEffect is capable of.

Lancôme, ONCE, Lidl, Aldi and Nespresso, the five advertisers with the highest reach in December, according to the crossmedia ranking prepared by FLUZO for the aea.

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

With this integration, FLUZO continues to expand its presence in Latin America, joining Colombia to Mexico, Brazil and Peru, where the company is also operating with Netquest

Just a few tenths of a point behind, Línea Directa and Carrefour complete the Top 5 of the Crossmedia Ranking prepared monthly by FLUZO for the Spanish Association of Advertisers.

From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.

If you've got everything riding on Christmas, we've got the data you need to design the perfect campaign.

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

The sample on which we integrate our technology has doubled from 2,000 to more than 4,000 panelists per day, out of a total of 7,000 per month.

Six advertisers achieved 100 percent coverage with their video campaigns in the back-to-school month.

Short blocks (up to 4 spots) significantly increase advertising notoriety. What role does the duration of the creative play? Do special formats work? We clear up doubts in a study for the Spanish media group Atresmedia.

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We present a CTV and Online Video measurement and optimization exercise developed together with Sunmedia.

With the World Cup just around the corner it is the perfect time to talk about the huge challenge that this type of advertising still poses for advertisers: how to measure its impact.

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Dazn, Linea Directa, Movistar, Disney+. Orange and Samsung achieved 100% coverage in August.

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We review the eight most representative Case Studies of the past months: AdEffect measurements to give an integral vision to the advertiser; focus on new platforms and their contribution to broader campaigns, or crossmedia radiographies to massive phenomena.

We address the most frequently asked questions about our measurement of Connected TV and its fit into broader campaigns.

Find out everything about the audience watching your crossmedia campaign with our dashboard, powered by Netquest's hyper-profiling.

Orange, Securitas Direct, MSC, Cervezas Alhambra and Sabadell in the Top 5 Crossmedia Ranking that FLUZO elaborates for the aea association.

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We review, in order of appearance, the most important advertising measurement methods with their pros and cons.

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

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A panel without quality controls, without a strong relationship with its panelists or without transparency in the information can generate erroneous results and, many times, lead you to make wrong decisions.

We measure the reach of the 7 most popular Eurovision songs among the Spanish public after Benidorm Fest and Eurovision.

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Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April

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Recall is still the basis of the 'post-test'. However, today we have the technology to identify actual exposure to campaigns.

Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.

38.6% of the population followed football on TV, radio or Twitch between October and December in Spain

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FLUZO's crossmedia ranking for the aea.

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

Understanding how connected television works as an advertising medium is becoming urgent given its growth. We tackle it by providing our measurement in a study done by Gfk, The Trade Desk España, OMD and Renault.

Danone's Actimel campaign is crowned as the most watched of the month on TV and Online Video, with an outstanding 95.22% coverage, the highest figure since we have been preparing this ranking.

We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.

The 'multi-exposure' advertising that characterizes the current moment could lead us to think that impacting our audience effectively is increasingly complicated. But with the right tools, the opposite is true.

Which perfume’s ads had the most views? How was reach shared among brands like Carolina Herrera, Paco Rabanne or Hugo Boss?

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.