Knowledge

Discover the knowledge FLUZO is able to generate from single-source cross-media measurement of media and advertisers.

CASE STUDY

We break down the "BBVA case" at IAB Spain's Inspirational

We explain with BBVA how our single-source measurement has helped them plan media, budgets and campaigns more efficiently.

READ MORE
CASE STUDY

Pharmaceutical advertisers face their key months: how to plan and measure advertising spend

The pre-Christmas season is a key time for advertisers of these products, and even more so in the current context. How should brands in this sector plan and measure investment?

Nov 15, 2021
READ MORE
CASE STUDY

An analysis of the consumption of 'Squid Game'

We carried out an independent study to shed some light on the consumption of 'Squid Game' in Spain.

Nov 1, 2021
READ MORE
CASE STUDY

FLUZO's cross-media ranking for the aea: September 2021

We debuted a ranking made for the aea, with the goal of offering more insights into advertising reach in Spain.

Oct 15, 2021
READ MORE
CASE STUDY

An advertising x-ray of Brazilian banking

We compare the accumulated coverage of TV, radio and online video ad campaigns of four major banks in Brazil: Bradesco, Santander, Itaú and C6Bank.

Jun 1, 2021
READ MORE
CASE STUDY

Twitter and TV do match

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

May 1, 2021
READ MORE
CASE STUDY

This is how Spotify helped increase BBVA’s advertising effectiveness

We were asked to verify it and that’s what we did. Advertising on Spotify helped BBVA better connect with a younger audience and promote its new card.

May 1, 2021
READ MORE
CASE STUDY

This is how Mexican retail advertises

Coppel, Palacio de Hierro, Liverpool, Sears and Suburbia are Mexico's 5 biggest retail players. We measured and compared their advertising coverage with our single-source methodology.

Apr 1, 2021
READ MORE
CASE STUDY

We measure “El Clásico” (including Ibai Llanos)

How do traditional platforms, such as TV and radio, coexist with new channels like Twitch and casters like Ibai Llanos? We analyzed it during “El Clásico” when rivals Madrid and Barcelona faced off.

Apr 1, 2021
READ MORE
CASE STUDY

Mais uma! Summer advertising of Brazilian breweries

Summer and beer are an insuperable combo for Brazilians and one of the most important times to advertise their most popular brands: Amstel, Brahma, Eisenbahn, Heineken, Imperio, Itaipava, Petra and Skol. We analyze the impact of their campaigns.

Feb 1, 2021
READ MORE
CASE STUDY

The Idilia Case: A new generation of research on investment in advertising.

The back-to-school season is one the times with the greatest advertising pressure for the Mass Consumption sector. We analyze the campaigns of Cola-Cao, Nesquik, Nescafé, Danone, Milka and Valor with the challenge to of measure their multimedia advertising performance.

Jan 1, 2021
READ MORE