FLUZO appoints Javier Valbuena as its commercial lead in Spain, while Vicente García takes on international leadership

FLUZO, a leading company in advertising effectiveness measurement, has announced a reorganization of its commercial structure. The company, recently recognized for the second consecutive year in the Deloitte Technology Fast 50 Spain as one of the fastest-growing tech scale-ups in the country, has appointed Javier Valbuena as Head of Sales Spain. The role was previously held by Vicente García, co-founder of the company, who will now take on the position of Head of Sales International.

Javier brings more than twenty-five years of experience in the marketing and digital advertising industry, with a career that has led him to hold senior roles on both the demand and supply sides. With a cross-functional profile, he has worked in leadership positions at several companies within the ecosystem, including The Trade Desk, where he most recently served as Senior Digital Advertising Consultant for Business Development; ADG Media Group, Weborama Spain, HiMedia, and PRISA, among others.

Throughout his career, Javier has managed multidisciplinary teams, developed commercial strategies, and worked closely with advertisers, agencies, and media owners.

At the same time, Vicente, co-founder of FLUZO and previously responsible for the company’s commercial growth in Spain, is taking a strategic step forward in his career to assume the role of Head of Sales International. In his new position, Vicente will lead the coordination of the international markets where FLUZO operates, as well as oversee the major agreements the company maintains with global platforms and international media agencies. He will also drive the identification and development of new partnerships.

According to José Luis García, CEO of FLUZO, “Javier’s appointment reflects a clear commitment to top-tier talent to lead our main domestic market. His deep understanding of the ecosystem, gained from different positions across the industry, makes him the ideal profile to continue driving FLUZO’s growth in Spain and to bring the distinctive value of our measurement technology closer to our clients. Meanwhile, Vicente will take on a key strategic role in advancing the company’s international expansion, coordinating the markets where FLUZO already operates by transferring the expertise gained in our core market to new territories, and strengthening global agreements with platforms and agencies.”