Case Study

Measuring Suchard and Intermarché's Christmas Success

Jan 12, 2026

Christmas is an advertising moment unlike any other. It brings together emotion, nostalgia, shared values, and genuine anticipation to discover what stories certain brands will tell. Competition is at its peak, but so is the reward: when a campaign manages to be memorable, it connects with massive and highly diverse audiences, leaving an impact far beyond the holiday season.

This year, two brands achieved this with particular clarity: Suchard (nougat and confectionery brand) in Spain and Intermarché (supermarket chain) in France. In a context marked by the rise of artificial intelligence, both opted for highly 'handcrafted' creatives with the human factor as their main creative lever. A choice that, supported by a well-executed media strategy, not only allowed them to reach large audiences but also triggered virality that amplified their impact beyond paid media.

With the goal of measuring that impact and understanding how their reach was truly built, we analyzed both campaigns through our observational methodology based on audio ACR. We examined frequencies, audience duplication, and the demographic groups that made the difference.

👉 Download the full report and discover what these campaigns tell us about the Christmas to come.

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