Case Study

Stop Guessing. Start Proving Your World Cup ROI

Feb 2, 2026

5B

People engaged with the last World Cup across all platforms—not just TV

$1B

Spent by official sponsors on World Cup advertising—without being able to isolate their sponsorship's impact

70%

Higher ad recall during emotional sports moments

Traditional measurement of sponsorships is broken.

It counts seconds of logo visibility and converts them into fictional "earned media value." It only measures linear TV, missing streaming, social media, co-viewing, and digital touchpoints. It can't measure internationally. And it can't isolate your sponsorship's impact from other campaigns running simultaneously.

FLUZO delivers the complete picture. Our ACR technology and single-source panel measure your sponsorship everywhere it happens—TV, streaming, social, OOH, and walled gardens. We capture co-viewing (families, bars, gatherings) and isolate your sponsorship's impact from other campaigns. And, most importantly, we connect exposure to real improvements in brand perception. You get actual reach, not fictional metrics. Real ROI, not vanity numbers.

World Cup 2026 is the biggest sponsorship opportunity in sports history. Brands that measure everywhere will win. Those relying on traditional measurement will waste millions without knowing it. Want to prove your sponsorship worked? Let's talk.

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