Rankings

Lidl, Banco Sabadell and El Corte Inglés: the advertisers with the highest reach in December

Lidl fue el anunciante con más alcance del mes de diciembre, con un 92,3% de cobertura cross-media –incluyendo Televisión y entornos digitales–.

Jan 22, 2026

Lidl was the advertiser with the highest reach in December, achieving 92.3% cross-media coverage — including Television and digital environments — followed by Banco Sabadell (88.1%), El Corte Inglés (87.8%), McDonald’s (87.3%) and Special (Aldi), which rounded out the top five with 85.8%.

These are the main conclusions from our cross-media ranking developed for the Spanish Association of Advertisers.

These figures represent total cross-media reach: a single metric that integrates all audiovisual media — TV, online video and OTT platforms — without duplicating audiences.

Access the full Top 20 by completing the form and discover the only single-source measurement on the market: a unified view of TV and online video that shows the real reach of campaigns, with no data fusion and no modelling.

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