FLUZO brings its cross-media measurement solution to the UK

FLUZO, a leading provider of cross-media advertising measurement solutions, has announced its official launch in the United Kingdom. The move follows the company’s successful entry into the French market through a strategic alliance with panel provider MIS Group, with whom it now extends collaboration into the UK.

This expansion brings to UK advertisers access to unified, single-source measurement of reach and frequency across all audiovisual media—including **linear TV, connected TV, radio, YouTube, OTT platforms such as Netflix, Prime Video or MAX, online audio, and digital display**. FLUZO’s measurement approach integrates passive exposure data with survey-based insights and digital behavioral signals from the same panel, delivering a holistic view of advertising effectiveness.

Powered by proprietary ACR (Automatic Content Recognition) audio-matching technology, FLUZO enables advertisers to quantify the individual contribution of each media channel, detect overlaps or saturation points, and assess advertising impact (recall, consideration, intent) across frequency levels. This empowers smarter media investment and enables brands to turn fragmentation into a competitive edge.

With this launch, FLUZO—recently named the fourth fastest-growing tech company in Spain by Deloitte—adds the UK to its footprint across 13 markets, including Spain, France, Italy, Germany, Austria, Portugal, Mexico, Brazil, Colombia, Chile, Argentina, and Peru.

To Nicolas Keller, CEO of MIS Group:

“Following a first year of collaboration in France, we are delighted to support FLUZO in its expansion to the UK Market and to offer an even range of studies to our triple opt-in panel of 200,000 UK members. Our experience and the learnings from the first campaigns in France ensure a controlled and optimized implementation and provide a reliable technical solution for UK advertisers and agencies wishing to follow the trend towards sophisticated advertising measurement adapted to their specific needs.”

According to José Luis García, CEO of FLUZO:

“The UK is one of the most advanced advertising markets in the world, and entering it is a major milestone in our international strategy. MIS Group was instrumental in our strong French debut, and their expertise is key to ensuring top performance in the UK as well.

This milestone is also a further step in realizing our vision: to build an independent, global data ecosystem that supports the entire advertising value chain – including advertisers, agencies, media, and platforms. Our goal is to provide the market with a living data source that objectively and in real time reflects how people consume media and advertising, free from partial sources or siloed systems, helping ensure that every euro invested in advertising delivers the greatest possible impact.”