AD EFFECT / AD REACH & FREQUENCY

Improve the effectiveness of your campaigns

Get a unified view of the reach and real effect of your cross-media (TV, Radio, Online Video/Audio and Display) and cross-device advertising campaigns and its impact on your brand.

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PRODUCTS

Tailored to advertisers needs

FLUZO's products are suitable for the measurement of one-off campaigns, the analysis of several waves throughout the year, or even continuous tracking for always-on campaigns.

Ad Reach & Frequency
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Ad Effect
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OUR DASHBOARD

Our deliverable

Our dashboard places the advertiser at the center and is completely tailored to their budget optimization and reporting requirements.

  • It produces a solid reporting, free of grey areas;
  • It is designed to detect effectiveness niches;
  • It is easy to use.
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What is the differential value of FLUZO products?

TRADITIONAL AUDIOMETER
TRADITIONAL DECLARATIVE
FLUZO + PARTNERS

Passive measurement of exposure, range and frequency

Cross-media metrics (TV+Radio+Online Vídeo+others)

Segmented surveys by media, frequency, etc of those exposed/not exposed

Measurement of competitors’ campaigns

Optimization of reach, frequency and cross-media saturation by targets

NEW INSIGHTS

Answers to up to now unanswerable questions

How do you measure real exposure without a survey? Why do some brands generate more recall than exposure to their campaigns?
TV is the medium that gets the most coverage, but how much is contributed by the consumption of TV on demand, Digital Video and Radio? And by targets?
What is the effective cross-media frequency (on individuals genuinely contacted) for them to remember my campaign? And to get a lead?

What countries is it available in?

FLUZO is continually expanding the list of markets where our advertising effectiveness measurement solutions are available.

We currently operate in:

  • Europe: Spain, Portugal, Italy, Germany, Turkey
  • LATAM: Mexico, Brazil, Peru, Colombia, Argentina
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Is the market you are interested in not on the list?
Contact us for other possibilities