TAKE ADVANTAGE OF CTV’S POTENTIAL
Measure the impact of Connected TV on your campaigns
Advertising on CTV is here to stay: according to IAB, in 2022 it will account for 36% of the time we dedicate to television. Clear up all your uncertainties about how it fits in with campaigns using other media.
CLEAR UP UNCERTAINTIES
Resolve three key questions about advertising on connected TV
Measure incremental reach between media and platforms, discover the frequency of each medium on each target and find out more about the recall CTV gets.
What do other media contribute?
Who watches it and how often?
How does it impact on your brand?
CASE STUDY
This is how we did it with a Renault campaign
We provided our technology to measure CTV in a Renault campaign. Among the result highlights of the analysis driven by The Trade Desk, GFK and OMD:
- CTV achieved 19% reach, and 2% exclusive reach.
- 27% of those reached were Low TV Viewers.
- Those impacted by CTV are the ones that show greatest increase in brand notoriety.
WHAT WILL WE DELIVER?
A single dashboard with all the information on your campaign
The results of your ads on CTV will be integrated with all your other campaign data on a single dashboard with each medium’s performance; exclusive, incremental reach; post-test frequencies and results.
