Connected TV has become a key ingredient in the media plans of all major advertisers, essential to reach the entire audience. However, there is still concern about measuring its incremental contribution over other media. Clear all your doubts.
Measure incremental reach between media and platforms, discover the frequency of each medium on each target and find out more about the recall CTV gets.
As of early 2023, FLUZO is a provider of connected versus linear TV contribution measurement data to GroupM's agency clients as part of the services the group offers from Finecast, the group's addressable TV advertising platform.
We provided our technology to measure CTV in a Renault campaign. Among the result highlights of the analysis driven by The Trade Desk, GFK and OMD:
The results of your ads on CTV will be integrated with all your other campaign data on a single dashboard with each medium’s performance; exclusive, incremental reach; post-test frequencies and results.