Measure the impact of Connected TV on your campaigns
Connected TV has become a key ingredient in the media plans of all major advertisers, essential to reach the entire audience. However, there is still concern about measuring its incremental contribution over other media. Clear all your doubts.
Resolve three key questions about advertising on connected TV
Measure incremental reach between media and platforms, discover the frequency of each medium on each target and find out more about the recall CTV gets.
We reached an agreement with GroupM for the measurement of CTV campaigns
As of early 2023, FLUZO is a provider of connected versus linear TV contribution measurement data to GroupM's agency clients as part of the services the group offers from Finecast, the group's addressable TV advertising platform.
This is how we did it with a Renault campaign
We provided our technology to measure CTV in a Renault campaign. Among the result highlights of the analysis driven by The Trade Desk, GFK and OMD:
- CTV achieved 19% reach, and 2% exclusive reach.
- 27% of those reached were Low TV Viewers.
- Those impacted by CTV are the ones that show greatest increase in brand notoriety.
A single dashboard with all the information on your campaign
The results of your ads on CTV will be integrated with all your other campaign data on a single dashboard with each medium’s performance; exclusive, incremental reach; post-test frequencies and results.