Advertising on CTV is here to stay: according to IAB, in 2022 it will account for 36% of the time we dedicate to television. Clear up all your uncertainties about how it fits in with campaigns using other media.
Measure incremental reach between media and platforms, discover the frequency of each medium on each target and find out more about the recall CTV gets.
We provided our technology to measure CTV in a Renault campaign. Among the result highlights of the analysis driven by The Trade Desk, GFK and OMD:
The results of your ads on CTV will be integrated with all your other campaign data on a single dashboard with each medium’s performance; exclusive, incremental reach; post-test frequencies and results.