Mass Media and Platforms

Showcase your audience. But let someone else vouch for it.

Your clients need proof before committing budget. They want to know exactly what you deliver in the context of much broader campaigns: incremental reach, reduced saturation, real campaign recall and so on.

FLUZO gives you that across every market. Independent, third-party evidence of what you actually add. Data that makes you comparable to everyone, from a source your clients can trust. One partner. Consistent proof everywhere.

Do you reach the audiences no one else can?

That's the number an advertiser is actually buying: how much of your audience the rest of the plan wasn't already touching. And it's the one number you can't produce yourself — it only exists when someone measures the whole mix.

A few of the questions you can finally answer:

Incremental Reach

How many people you reached that the rest of the mix didn't.

On-Target Reach

How much of that was the audience they were actually paying for.

Day-Part Performance

The hours when you outperform the rest of the plan.

Brand Lift, isolated to you

Survey your audience, the overall campaign audience, and the unexposed baseline.

Standardized across your entire portfolio

As many campaigns as you need. As deep as you want

Run standardized incremental measurement across your entire portfolio, across as many campaigns as you need. Same methodology every time, same data source, audit-ready output.

Or go deeper on a single campaign, with saturation relief, on-target reach and brand lift to assess the specific impact of your platform on the brand.

All of this in one platform

See everything FLUZO has revealed across markets and campaigns, all in one place.

Compare results, uncover patterns, and turn what you learn from every campaign into intelligence for the next — all from one command centre for your teams.

Frequently Asked Questions

How can a publisher provide independent audience measurement to advertisers?

Advertisers increasingly require third-party verification of the audiences they're buying. Independent reach verification — conducted by a party with no commercial interest in the outcome — gives publishers credible, externally validated data they can use in sales conversations and RFPs.

What is ACR technology and how does it work for audience measurement?

ACR (Automatic Content Recognition) identifies what content is being watched or heard by matching audio or video signals against a reference database. In a panel context, it captures exposure passively and accurately — without relying on self-reporting, set-top box data, or tracking pixels. For publishers, it means real viewing behaviour, not proxy signals.

How do I measure my streaming audience alongside traditional TV?

Total video audience measurement treats linear broadcast and OTT/streaming as parts of the same audience picture. A panel that captures both simultaneously — via ACR on connected devices — allows publishers to report combined reach, average frequency, and audience composition across formats.

How does panel-based measurement differ from big data approaches for publishers?

Big data approaches (return path data, smart TV data) offer volume but limited demographic depth and methodological transparency. Panel-based measurement is smaller in scale but richer in individual-level data — demographics, co-viewing, cross-platform behaviour — and operates under a transparent methodology that can be audited and replicated.

Why do advertisers ask for independent campaign verification?

When the entity measuring a campaign has a financial stake in the result, there's an inherent conflict of interest. Walled garden measurement — where a platform reports its own performance — is the obvious example. Third-party, independent measurement removes that conflict and gives both sides of the transaction a shared, trusted data source.

Can audience measurement data help us improve our commercial offer?

Yes. Cross-media audience data shows not just who watched, but how consumption patterns shift across platforms, dayparts, and demographics. That intelligence feeds directly into content strategy, ad product development, and audience packaging for agency and advertiser clients.

How do we measure radio and digital audio alongside video in a single campaign view?

Cross-format measurement isn't limited to video. A methodology that captures audio exposure through ACR can include radio and streaming audio in the same campaign picture — relevant for publishers with multi-format inventory who want to offer advertisers a unified reach story.

Case studies

What we measured

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