Targeting the Low TV Viewer: The Role of CTV and Online Video in a Nissan Campaign

Nissan turned to Connected TV and Online Video to reach its target audience, which included viewers less likely to watch traditional television. We analyzed its incremental contribution using our cross-media methodology and X-rayed its penetration among the most elusive segments.

We answer the following questions:

• How much incremental reach did Digital add?
• How were impacts distributed across the different 'targets'?
• How did the campaign perform in qualitative terms?

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