Resources

Press Room

FLUZO redefines its positioning and unveils a new brand identity

The company completes an intense cycle of in-house technology development, evolving from cross-media measurement to playing a central role in the advertising decision-making chain.

Case Studies

Whose backyard is it anyway? We tracked Adidas' Backyard Legends

We tracked Adidas' Backyard Legends across the home markets of its four stars: Messi, Bellingham, Mbappé and Lamine Yamal. Same campaign, four very different shapes.

Case Studies

48 million Brazilians held their breath for a single word: "Neymar"

When Ancelotti said "Neymar," nearly a third of the country was watching. We measured the World Cup 2026's first viral moment.

Case Studies

Unlocking Incremental Reach: OOH’s Role in IKEA’s Total Media Mix

Discover how Out-of-Home (OOH) interacts with TV and digital platforms, acting as a reach multiplier that boosts the efficiency of your entire media ecosystem.

Case Studies

Bad Bunny's numbers from the Super Bowl Halftime Show

Bad Bunny. Super Bowl Halftime. 13 markets. 2 weeks of data. We tracked every audiovisual exposure to the show: live, digital, linear TV, across Latin America and Europe.

Case Studies

CUPRA: When Every Medium Pulls Its Weight

How CUPRA and PHD built a near-total reach campaign across every medium, and FLUZO measured every single impact.

Case Studies

Stop Guessing. Start Proving Your World Cup ROI

The World Cup plays on a thousand stages. FLUZO measures them all—so you can finally prove what your sponsorship is really worth.

Case Studies

Measuring Suchard and Intermarché's Christmas Success

Two campaigns, two countries, and one shared key: the human factor as the driver of reach and virality. Discover what the data tells us about two of the year's most memorable Christmas campaigns.