Lidl Tops the August Ranking for the Second Year Running

Lidl was the advertiser with the widest-reaching campaign in August 2026, according to the monthly ranking we put together at FLUZO for the aea (Spanish Advertisers Association).

The ranking measures television and online video, including YouTube, connected TV, OTT platforms and any other video environment, from a single source: all the data comes from one panel and one methodology. It reflects each campaign’s total reach, without counting twice the people exposed in both environments.

1. LIDL

Lidl holds first place in August, just as it did a year ago. Its TV and online video campaign reached 89.36% of the population.

2. CARGLASS

Carglass also repeats its August 2025 position, coming second with 88.29% cross-media reach.

3. CARREFOUR

Carrefour completes the podium, reaching 85.15% of the population.

4. OCASIÓN PLUS

Less than a point behind, with 84.56% reach, is Ocasión Plus.

5. MCDONALD’S

Closing out the Top 5 is McDonald’s, whose campaign reached 83.91% of Spaniards across TV and online video.