FLUZO Desk

Stop searching. We've spent ten years building this

Your definite desk for making advertising work better. See where your campaigns and content actually travelled, improve their reach, cut AdWaste. All in one place. And in one language.

YouTube drove the most recall this wave, by far:

  • Youtube
  • CTV
  • TV
  • OOH

CTV led the incrementality game on the target:

+15pt

TV saturated from week 2. Heavy viewers hit 33x frequency:

0.70

Audio worked the mornings everyone else forgot:

Morning Prime time

Top 3 channels by reach:

  • 82,7% TV
  • 77% CTV
  • 54,3% OOH

Recommended shift: CTV led the incrementality game on the target:

  • CTV +12%
  • Radio -7%

A new way to manage your media investment starts here. Built on years of our own cross-media data and powered by AI, Desk is your single reference point for what every campaign and activation actually did, across all media.

Model what comes next, test new plans to find the media mix that delivers the most reach for your investment, and understand how your performance stacks up against the competition.

Past 01

Explore the past

See what your campaign really delivered

Every real contact your campaign generated, measured consistently across media. Reach, frequency, saturation and incrementality, all in one cross-media view.

Access your full history of FLUZO-measured campaigns across markets with fully comparable results. Add layers of data to understand their impact, sense the competitive landscape, and compare what happened across campaigns, markets and media

Present 02

Explore the present

The market's pulse and your place in it

Your campaign doesn't live in isolation. FLUZO Desk reads how media, major campaigns and content are being consumed across the audiovisual market, and puts your results in context: how your campaign performs against other major activity in your category, what role each medium is playing in it, how exposed your target already is to your competitors.

Future 03

Explore the future

Test it before you spend it

Test your plan against real data on current media consumption—not industry averages or outdated market data. See how your reach curve evolves, how heavily you saturate certain audiences, and how much you invest, before committing a single euro. Or do it the other way around: tell us the objective you want to achieve, and we’ll tell you how to get there.

We sit at the tables that matter