Bad Bunny's numbers from the Super Bowl Halftime Show
The Challenge
To track the full post-event audiovisual impact of a global cultural moment, unifying linear television and digital platform consumption across thirteen different countries.
The Outcome
The show sustained audience growth for two weeks after broadcasting, driven by young women and revealing opposite consumption patterns between Latin America and Europe.
When Bad Bunny took the Super Bowl Halftime stage, the world watched. But what came after is the story nobody told (until now). FLUZO tracked the full journey across 13 countries in LATAM and Europe: two weeks of live viewing, catch-up, digital and linear TV, all mapped into a single picture. The result is a comprehensive cross-market analysis around a live entertainment event.
- Who watched, when, on which platform, two weeks after.
- The reach in each country, across every age segment.
- Who the super-fans are.
- How Digital and Linear TV contributed to building the phenomenon.
- How long the viral-wave lasted.
The kind of data any brand, platform or rights holder needs to truly understand the scale of a phenomenon like this.
Download the full report and find out why next-day ratings are just the beginning.