Case Studies

Exploring stories measured across the globe and the practical lessons behind them.

GTA VI: how to build the hype of the decade

Whose backyard is it anyway? We tracked Adidas' Backyard Legends

48 million Brazilians held their breath for a single word: "Neymar"

Bad Bunny's numbers from the Super Bowl Halftime Show

Stop Guessing. Start Proving Your World Cup ROI

Connected TV in Italy: key learnings after 150 campaigns

Montoya, Everywhere: A Cross-Media Analysis of a Viral Phenomenon

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