Case Studies

An x-ray of the 2022 Eurovision songs and audiences

• Peak Viral

Digital media as a complement to TV in a Movistar Peru campaign

This is how TV, Radio and Twitch divide the football audience (and its advertising)

We break down the "BBVA case" at IAB Spain's Inspirational

Measuring the advertising contribution of connected television in a Renault campaign

What does Spotify contribute to a cross-media campaign? The “Wallapop” case

An analysis of the consumption of 'Squid Game'

• Peak Viral

This is how Spotify helped increase BBVA’s advertising effectiveness

Twitter and TV do match

We measure “El Clásico” (including Ibai Llanos)

• Peak Viral

The Idilia Case: A new generation of research on investment in advertising.