How it works

Your ads and content travel everywhere. So do we

Most measurement systems try to reconcile incompatible data sources. We never had to, because we started from a completely different place. Here's how.

ACR Technology

We turned phones into people meters

Our ACR technology lives where life happens: with real people, in their real-world environment.

We monitor the audiovisual context of a representative panel through their phones, recognising your ads and content wherever they appear, regardless of the medium, device or platform.

We don’t follow media. We don’t follow devices. We follow the person. We measure observationally and bring every medium into a common language to deliver a truly cross-media view.

And with privacy built in from the start: we recognise ads and audiovisual signals through audio fingerprints, without listening to conversations or storing audio. All within a fully consenting panel.

Panels and Data

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One source, infinite depth

Because everything is measured from one place, the panel's phones, we get perfect coherence. But it doesn't stop there.

Through our best-in-class panel partners, we reach layers of intelligence no other measurement system can offer: sociodemographics, purchase behaviour, interests, digital activity, geolocation.

One real, consenting individual, observed across everything they do: their age, their income, what they searched afterwards, whether they walked into your store.

Not inferred. Not modelled. Observed.

AI and Prediction

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We're sitting on something unprecedented.

Every campaign we measure adds to a unique data asset: real human media consumption, single-source, cross-media, updated daily.

On top of that, we layer AI: machine learning trained on thousands of campaigns, predictive models that turn data into answers to the decisions the industry has always struggled with.

Where should you invest more? What should you change in your next wave? Where can you cut waste without losing reach?

That’s what turns measurement into intelligence — and intelligence into action.

Panel Partners

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The partners behind the panel

Our technology reaches real people through strategic panel partners in every market we operate, each one calibrated for advertising measurement and certified to the highest quality standards.

Frequently Asked Questions

How does FLUZO measure cross-platform audiences?

FLUZO combines panel data with census-level signals to deliver a unified, deduplicated view of your audience across TV, streaming and digital platforms.

How long does the integration take?

Nothing. We don’t need integrations. When we say we’re independent of the media, we mean it. And setting up a specific measurement takes just a few hours.

Which platforms are supported?

Linear TV, CTV, streaming services, digital platforms, radio, online audio, cinema and more. We could never give you a complete list, because we don’t measure platforms or devices. We measure your ad or content wherever people consume it, in the context where it actually happens.

Is FLUZO data privacy-compliant?

Yes. Privacy is built into FLUZO by design. All measurement is fully anonymised and carried out in compliance with GDPR and other applicable privacy regulations. Our technology identifies ads and content against material previously stored in our library, not people. It does not recognise speech or store audio recordings. Everyone we measure is part of a fully consenting panel, and the data we collect is used solely to understand media consumption and exposure.

Can FLUZO measure live and on-demand content?

Yes. FLUZO measures audiovisual content as people actually consume it, whether it’s live or on demand. That includes linear TV, CTV, streaming, digital video and more.

Can FLUZO measure both advertising and content?

Yes. We can identify and measure both advertising and editorial content — from ads and branded content to films and series, influencer and creator content, podcasts, video games and other audiovisual formats.

Can FLUZO identify duplicated and incremental reach?

Yes. Because we measure media consumption from the same people across different media, we can identify where audiences overlap and where a new channel adds genuinely incremental reach. This makes truly deduplicated Reach & Frequency possible across the media mix.

Can FLUZO measure past or already completed campaigns?

Yes. FLUZO can measure the impact of past campaigns or content, although the scope of the data available will vary depending on the market. All we need are the campaign creatives, and we’ll do the magic to retrieve their cross-media impact without relying on surveys or people’s memory.

Case studies

What we measured

CUPRA: When Every Medium Pulls Its Weight

How CUPRA and PHD built a near-total reach campaign across every medium, and FLUZO measured every single impact.

Whose backyard is it anyway? We tracked Adidas' Backyard Legends

We tracked Adidas' Backyard Legends across the home markets of its four stars: Messi, Bellingham, Mbappé and Lamine Yamal. Same campaign, four very different shapes.

Twitter and TV do match

Twitter requested a study to gain in-depth understanding about how their platform is complemented by the TV experience and how brands can amplify their messages through this outlet.

Connected TV in Italy: key learnings after 150 campaigns

A review of Connected TV performance in Italy based on real campaign data, exclusive benchmarks, and key insights to integrate it effectively with linear TV.

The Power of Sports Sponsorships

An analysis of the impact of the UEFA European Championship, Copa América, and the Olympic Games in Spain, Mexico, and Argentina

What does Spotify contribute to a cross-media campaign? The “Wallapop” case

We analyzed a campaign that combined TV, Digital (including YouTube, Facebook, Instagram, TikTok and Twitch) and Spotify, focusing on video performance over audio performance.