Blog
Ideas, observations, and useful thoughts from the team.
82.5% of Major Advertisers' Summer Coverage Is Exclusive to TV, 1.5% to Digital and 16% Duplicated
Black Friday and Christmas: get your media-mix right for the most decisive campaigns of the year
Lidl, the Advertiser with the Widest-Reaching Campaign in August
Ignoring co-viewing? Your campaign reach is bigger than you think
Aldi, the Advertiser with the Most-Watched Campaign in July Across TV, CTV and Online Video
Lidl Repeats as the Advertiser with the Most-Watched Video Ads in June
TV generated 79% exclusive reach in March and April, with Aldi leading the period as the top-reaching advertiser
Aldi, the Advertiser with the Most Video Reach in April
Frequency Index: the essential metric for smarter cross-media planning
Lidl, the Advertiser with the Widest-Reaching Campaign in May
