Frequency Index: the essential metric for smarter cross-media planning

Today’s most effective campaigns combine TV, digital platforms, and other media. But often, a large share of the budget ends up repeatedly targeting the same heavy TV viewers, while others —the Low TV Viewers— barely see the campaign at all.

🎯 What is the Frequency Index?

A simple, actionable note that reveals how well your cross-media campaign has been planned to reach different audience profiles — overall, by medium and by time slot. Perfect for refining your media mix smartly and avoiding brand fatigue.

What does it offer?

✅ Detects if you're oversaturating certain audiences ✅ Identifies niches to reach Low TV Viewers ✅ Shields your campaign from AdWaste and ad fatigue ✅ Enables live planning: we measure today, what’s being watched today

How does it work?

The Frequency Index is based on real, up-to-date data, powered by our audio-matching (ACR) technology. We measure real people —not media or devices— and track their cross-media viewing habits in real time.

📥 Want to see it in action?

Download our brochure with benchmarks from real campaigns, a tool demo, and key insights from our Research team.##