Lidl, the Advertiser with the Widest-Reaching Campaign in May

Lidl was the advertiser with the widest-reaching campaign in May, according to the monthly ranking we put together at FLUZO for the aea — Spanish Advertisers Association —, which measures television and online video — including YouTube, connected TV, OTT platforms, and any other video environment — from a single-source, meaning it gathers all data from a single panel using the same methodology. The ranking reflects campaigns' total reach, accounting for any duplication that may have occurred between these two environments.

1. LIDL

Lidl managed to overtake Aldi — the top performer in April's ranking — with its TV and Online Video ads in May, which reached 91.3% of Spaniards.

2. ALDI

Aldi dropped to second place in May. Its fruit and vegetables promotion reached 88.7% of the population.

3. MAPFRE

Just one tenth of a point behind, with 88.6% reach, is Mapfre with its car insurance ads.

4. CARGLASS

In fourth place, with 88% reach among the population, is Carglass,

5. BBVA

And closing out the Top 5 is BBVA, whose campaign reached 87.7% of Spaniards across TV and Online Video environments.