Lidl Repeats as the Advertiser with the Most-Watched Video Ads in June

Lidl was the advertiser with the widest-reaching campaign in Spain in June, according to the monthly ranking put together by advertising measurement company FLUZO for the aea — Spanish Advertisers Association. FLUZO's is the only ranking that measures television and online video — including YouTube, connected TV, OTT platforms, and any other video environment — from a single-source, meaning it gathers all data from a single panel using the same methodology. The ranking reflects campaigns' total reach, accounting for any duplication that may have occurred between these two environments.

1. LIDL

Lidl's ads were the most watched by Spaniards during June, reaching 92.5% of the population across TV and Online Video.

2. ALDI

In second place is Aldi, with its summer 'hit' campaign, which reached 91.8% of the population.

3. CARGLASS

The third-best reach figure went to Carglass, promoting its Health insurance, with ads that reached 87.42% of the population.

4. MC DONALD'S

In fourth place is Mc Donald's, which achieved 87.6% reach thanks to its TV and Online Video ads.

5. CARREFOUR

Lastly, Carrefour closes out the top 5 with 85.4% cross-media reach.