Aldi, the Advertiser with the Most Video Reach in April

Aldi was the advertiser with the highest reach in TV and Online Video campaigns during April, reaching 94.4% coverage. Lidl, Mutua Madrileña, Carglass and McDonald's round out the Top 5 brands with the biggest impact in the audiovisual space.

The ranking, put together by FLUZO for the Spanish Advertisers Association (aea), is the industry's first cross-media podium generated from single-source measurement — that is, using the same methodology and data source for TV and online video — guaranteeing real comparability between media.

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