Ignacio de la Iglesia
Head of Projects & Research
Ignacio de la Iglesia is an economist with more than 15 years of experience in advertising research and measurement. He has worked with leading clients across Spain, Latin America and Southeast Asia, specialising in cross-media measurement, brand health and bespoke research. At FLUZO, he leads the Projects team and oversees research processes from project set-up through to data analysis and client presentations.
All by this author
"It's the context!" Why you can't use media-centric data to evaluate your crossmedia campaigns
What's happening with connected TV? 3 thoughts post Programmatic Press Play
Here's how we're measuring Netflix advertising campaigns (1x01)
Questions and answers about our Connected TV measurement
Why can't cross-media measurement be conducted with just any panel?
