Lidl, the Advertiser with the Widest-Reaching Campaign in August

Lidl was the advertiser with the widest-reaching campaign in August, according to the monthly ranking we put together at FLUZO for the aea — Spanish Advertisers Association —, which measures television and online video — including YouTube, connected TV, OTT platforms, and any other video environment — from a single-source. That is, gathering all data from a single panel using the same methodology. The ranking reflects campaigns' total reach, accounting for any duplication that may have occurred between these two environments.

1. LIDL

In August, Lidl reclaimed first place with its TV and Online Video ads. The campaign reached 90.7% of the population.

2. CARGLASS

Carglass took second place in August, with 89.5% cross-media reach.

3. MUTUA MADRILEÑA

Just one tenth of a point behind, with 87.6% reach, is Mutua Madrileña, with its car insurance ads.

4. IKEA

In fourth place, with 84.1% reach among the population, is IKEA, with its 'Festivos en IKEA' campaign.

5. AUTOHERO

And closing out the Top 5 is AutoHero, whose campaign reached 83.9% of Spaniards across TV and Online Video environments.