Evaluate the audience and perception of cross-media and on-demand content (Linear TV, Radio, OTTs, CTV, Online video, Online audio, etc.)
Single-source measurement of media and tested content
One single source of data to measure the consumption of any audio content on any device, at any time and any place it might be consumed.
Based on passive observation: we measure what they have seen on TV or digital video, what they have heard on the radio or what impacts they've received without the need for surveys.
Capability of measuring what's consumed by panelists both with linear broadcasts (radio, TV...) and ones on demand or online (CTV, online video, podcasts), as well as emerging phenomena like Twitch.
Audience data combined with surveys, online/ on app behavior data and other data sets.