FLUZO joins the CIMM in its commitment to independent, global advertising measurement

At FLUZO, we continue to advance our international expansion and our commitment to transparent, independent advertising measurement. That's why we are joining the CIMM (Coalition for Innovative Media Measurement) as members — the industry-backed coalition powered by the Advertising Research Foundation (ARF), which brings together advertisers, agencies and measurement providers out of the United States with a global outlook.

Our main goal in joining the CIMM is to play an active role at the vanguard of cross-media measurement, and in the exchange of knowledge and best practices that moves the industry forward. Drawing on our experience building a 100% single-source methodology powered by proprietary ACR technology, we aim to contribute to the coalition's working groups and forums, where the industry tackles some of the questions shaping its future: how to drive the next revolution in advertising effectiveness measurement, how to unlock the full potential of CTV and streaming, content analytics and innovation in media metrics, por how to transform advertising measurement, planning, buying and optimization in the age of AI.

This partnership is a natural step for FLUZO within the international ecosystem of independent measurement. Joining the CIMM allows us to work closely with the industry's leading decision-makers, helping to advance methodologies that bring greater transparency, break down traditional media silos and improve outcomes for advertisers and agencies in an increasingly unified advertising market.