Case Study

An analysis of the Kings League, breakout content of the season

Jun 13, 2023

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Total accumulated reach on the Spanish population (+18). Average reach per match was 1,5%.


Total accumulated reach on the 24-25 years olds, rising to 30% among young males.


The 'streamer' Ibai was the star of the championship, defeating the other hosts in the battle for reach.

The Kings League, the 7-a-side soccer championship promoted by Spanish former football player Gerard Piqué and Twitch streamer Ibai Llanos, has emerged as a standout content of the year for both the audience and advertisers.

Its unique blend of fresh storytelling, streamers, live sports, and appeal to demographics less engaged with traditional 'mass media', renders it an exceptionally interesting product.

In this study, you will find:

  • A demographic profile of its audience, including data on age, gender and geographic location;
  • A comparison of its reach on digital platforms and on TV;
  • A comparison of Kings League vs. La Liga and Champions League viewership;
  • A ranking of the reach of streamers during the broadcasts.

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