Product

Frequency Index: the essential metric for smarter cross-media planning

Ads reach heavy TV viewers too many times and barely reach the light ones. The Frequency Index helps you detect and correct this imbalance so you can make better use of your budget.

Jun 10, 2025

Today’s most effective campaigns combine TV, digital platforms, and other media. But often, a large share of the budget ends up repeatedly targeting the same heavy TV viewers, while others —the Low TV Viewers— barely see the campaign at all.

🎯 What is the Frequency Index?

A simple, actionable note that reveals how well your cross-media campaign has been planned to reach different audience profiles — overall, by medium and by time slot. Perfect for refining your media mix smartly and avoiding brand fatigue.

What does it offer?

✅ Detects if you're oversaturating certain audiences
✅ Identifies niches to reach Low TV Viewers
✅ Shields your campaign from AdWaste and ad fatigue
✅ Enables live planning: we measure today, what’s being watched today

How does it work?

The Frequency Index is based on real, up-to-date data, powered by our audio-matching (ACR) technology. We measure real people —not media or devices— and track their cross-media viewing habits in real time.

📥 Want to see it in action?

Download our brochure with benchmarks from real campaigns, a tool demo, and key insights from our Research team.##

Want to know more?

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