'El Hormiguero' vs. 'La Revuelta': A Comparative Analysis of the Spanish TV Landscape

Beyond the general audience data, at FLUZO, we have conducted a study based on the consumption of this program and its major competitor, the veteran and powerful El Hormiguero, in the days following the premiere of the former, to explore aspects such as:

• The television consumption habits of viewers for each program.
• The proportion of Low TV Viewers among the audience of La Revuelta.
• The overlap in audience between both programs.
• The impact of on-demand content and the sociodemographic profile of viewers who consume these on-demand contents.
• The incremental audience provided by the YouTuber @YoSoyPlex.
• The migration of the audience from Antena 3 to La 1 following Broncano's premiere.

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