Black Friday and Christmas: get your media-mix right for the most decisive campaigns of the year

The countdown to Black Friday, Cyber Monday, and Christmas is already on.

Marketing teams are back in action with renewed energy and focus: in just a few weeks, some of the most critical campaigns of the year will kick off.

At FLUZO, we help advertisers maximize the impact of every media channel. From TV, CTV, OTTs, and online video to radio, online audio, cinema, and OOH, we measure the incremental contribution of each medium and provide a complete cross-media view of your campaigns.

To begin, ask yourself the following:

• Are you sure your campaign media-mix is the best it can be?
• How did last year’s campaign perform?
• How are you going to improve those results?
• Will you invest the same?
• And what if you’re actually investing too much?

At FLUZO, we can help you answer. Here are three ways:

1. Learn from last year’s Black Friday

If learning from last year’s campaign sounds good, but you didn’t measure it with FLUZO, no worries! We can recover and measure it now. This will help you understand what worked and what could be improved for this year. Very likely, you can reach more of your preferred target with the same investment.

2. Take inspiration from your competitors

If it feels like your competitors are standing out with their campaigns and trying new strategies, we can also analyze what they did in 2024 or what they are activating right now. You can learn a lot by keeping an eye on the market.

3. And yes — measure your campaigns this year

The most important step? Measuring your upcoming campaigns.

With FLUZO you can track every channel in your plan — from linear TV and Connected TV to OTT, online video, radio, audio streaming, OOH, and even cinema.

That means you’ll know:

• How many people actually saw your campaigns.
• How each channel works together to drive incremental reach.
• Combine exposure data with brand lift studies to compare impacted vs. non-impacted audiences and assess the real effect of your advertising.Access insights on digital purchases or app usage among exposed vs. non-exposed audiences.
• And compare results across countries with one single, consistent measurement.
  
  

👉 Want to talk about all this? Reach out to us here!