Six advertisers achieved 100 percent coverage with their video campaigns in the back-to-school month.
Campaigns from Orange, Linea Directa, ING, Samsung, El Corte Inglés and Vodafone achieved 100% coverage in September combining TV and Online Video.
This is the main conclusion of our crossmedia ranking prepared for the aea, the first crossmedia campaign podium in the industry generated through a single-source measurement, which implies using the same methodology and data source to measure TV and Online Video on a single panel.
👉 DOWNLOAD THE COMPLETE RANKING, WITH THE 15 ADVERTISERS WITH THE HIGHEST REACH OF THE MONTH
ORANGE
LINEA DIRECTA
ING
SAMSUNG
EL CORTE INGLÉS
VODAFONE