Press Room

Publicis Groupe Italy and Nextplora present insights from more than 220 campaigns measured with FLUZO at the Advanced TV Conference 2025

Publicis Groupe Italy and Nextplora present insights from more than 220 campaigns measured with FLUZO at the Advanced TV Conference 2025.

Oct 9, 2025

The Advanced TV Conference 2025, held in Milan, once again brought together key players from the Italian advertising ecosystem to discuss the future of advanced television and cross-media measurement.

In this edition, Publicis Groupe Italy and Nextplora took the stage to share the results of an analysis based on more than 220 cross-media campaigns measured with FLUZO’s technology. The data provides a unique insight into how different media—linear TV, Connected TV, and digital—contribute to the overall reach of campaigns, and how unified measurement allows brands to optimize their investment and better understand the role of each channel within their strategy.

The Italian case is a prime example of how the most advanced advertisers and agencies are embracing an approach based on real, comparable data to make more precise decisions. Collaboration between media, research, and technology teams demonstrates that cross-media measurement is not just a technical tool, but a driver of growth and transparency for the entire market.

At FLUZO, we continue to support international partners on this journey, helping to build a more measurable, efficient, and future-ready advertising ecosystem.

Want to know more?

Related Posts

A year to remember: FLUZO's 2024 Highlights

2024 was a year to remember at FLUZO. Here's a look at five unforgettable moments that shaped our year!

FLUZO ranking for the aea: Repsol, the advertiser with the highest impact on TV and VOL in March

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

Advertising in the big OTTs: How can we take advantage of this game-changer?

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

The Impact of Audio (Also) Can Be Measured

Audio, whether in its traditional form (radio) or through digital channels, has long been established as an effective advertising medium. However, one aspect remains largely unexplored: its impact within a broader media mix, which is how advertisers use it in most cases. Let’s take a closer look!

'El Hormiguero' vs. 'La Revuelta': A Comparative Analysis of the Spanish TV Landscape

The arrival of La Revuelta in Spanish prime time has sparked a television battle not seen in decades in the country. We analyze the preferences of 'Low TV Viewers' in this contest, the migration of viewers between channels, and 'on-demand' consumption.

The Impact of Audio (Also) Can Be Measured

Audio, whether in its traditional form (radio) or through digital channels, has long been established as an effective advertising medium. However, one aspect remains largely unexplored: its impact within a broader media mix, which is how advertisers use it in most cases. Let’s take a closer look!

'El Hormiguero' vs. 'La Revuelta': A Comparative Analysis of the Spanish TV Landscape

The arrival of La Revuelta in Spanish prime time has sparked a television battle not seen in decades in the country. We analyze the preferences of 'Low TV Viewers' in this contest, the migration of viewers between channels, and 'on-demand' consumption.