Movistar Prosegur, Línea Directa, Michelín and Carglass complete the Top 5 of the ranking prepared for the Spanish Association of Advertisers.
The ads of Coches.net were the most watched on television and online video in the month of March in our country. This is the result of the seventh edition of the Crossmedia Ranking elaborated for the aea -on its own initiative- by FLUZO, a partner of the association. Movistar Prosegur, Línea Directa, Michelín and Carglass round out the Top 5 of the ranking prepared for the Spanish Association of Advertisers.
Coches.net debuts in the Top5 of our ranking directly in first place with its campaign 'Your next move'. Its TV and online video ads achieved 86.36% coverage in March.
2. MOVISTAR PROSEGUR
In second place we find Movistar Prosegur, which repeats in this ranking, and which achieved 86.17% coverage with its 'Superalarma' promotion.
3. LÍNEA DIRECTA
And in third place, Línea Directa. The insurer debuts in this Top 5 with its campaign to choose Matías Prats' successor, 'Tú eliges quién', which obtained an 85.67% reach.
**Michelin achieved 84.31% coverage on TV and VOL with a campaign focused on new forms of mobility and sustainability.
Closing the Top 5, Carglass with its 'Do you still have that impact on your windscreen' ads, which achieved 79.97% reach.