FLUZO becomes an adherent member of the Argentine Chamber of Advertisers

The Argentine Chamber of Advertisers (CAA) has welcomed FLUZO as a new adherent member.

For FLUZO, which began operating in Argentina earlier this year, being part of the association means being closer to the needs of advertisers in this market and being able to help them solve the problems associated with the fragmentation of advertising consumption, such as audience saturation or lack of effectiveness in media planning.

This is in line with one of the main objectives of the CAA, which for more than 60 years has sought to promote responsible advertising in the industry.

Methodology

FLUZO's value proposition is to offer one single Reach & Frequency for all audiovisual media included in a campaign (TV, radio, SmartTV, online video or audio, social networks, OTTs -like Netflix-, display and any other). A standard for the measurement of cross-media environments that allows the advertiser to understand what each one contributes to the mix in each target, where duplications are occurring or saturating the audience and, ultimately, how to optimize the media plan of the campaign by designing combinations that provide the desired reach without wasting budget.

To make this measurement a reality, FLUZO integrates its proprietary audio ACR technology into a Netquest single-source panel representative of the Argentine population -with 2,000 continuous panelists-, turning the panelists' phone into a mobile people meter that passively (no need to ask) any media (cross-media), skipping walled gardens, both inside and outside the home.

All the data obtained with this methodology is integrated into an online dashboard developed for advertisers to facilitate the visualization of the data, the generation of reportings and the drawing of conclusions.