Six brands achieve 100% coverage in August combining TV and online video

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

We present a CTV and Online Video measurement and optimization exercise developed together with Sunmedia.

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

We compare the consumption of Wednesday, 'Machos Alfa', The Last of Us, The Rings of Power or Wakanda on Netflix, HBO, Prime and Disney+. <u><a href="#webform">**DOWNLOAD THE STUDY**</a></u>

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

A+E Networks wanted to evaluate the effectiveness of its advertising space in Mexico avoiding modeling or data merging that would limit the analysis or reduce its accuracy.

FLUZO will provide data on the contribution of connected versus linear TV to the group's agency clients.

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

The 'miMovistar' campaign reached almost 90% of the population through television and online video coverage.

Occident, Vodafone, Mapfre and Carrefour complete FLUZO's top. <u><a href="#webform">**DOWNLOAD THE TOP 15**</a></u>

Hybrid television, measurement, and personalisation. In the wake of Programmatic "Press Play" event, these three ideas continue to resonate with us.

FLUZO becomes an adherent partner of the Argentine Chamber of Advertisers to be closer to the needs of advertisers in this market.

Theaters are once again sounding like an attractive advertising medium. In fact, there are several reasons that make cinemas a particularly interesting advertising medium.

Connected TV has reached the stage of maturity in Spain. This is demonstrated by the IAB's CTV 2023 Study.

Piqué's Kings League has emerged as one of the most groundbreaking contents of the year. We assess its impact.

We break down how the coverage of Vodafone, Carrefour and Aldi and other brands with the greatest impact in the second quarter of the year is constructed.