Six brands achieve 100% coverage in August combining TV and online video

At FLUZO, we are continuously researching to extract the full potential of technology to bring us closer to all these goals. And our quest has once again borne fruit.

Germany and Austria join Italy and Portugal in Europe, or Mexico, Brazil, Argentina and Colombia in Latin America, where FLUZO is already active.

A total of 595,000 Spaniards followed the exhibition match between Rafael Nadal and Carlos Alcaraz exclusively on the Netflix content platform.

Some 2.9% of the Spanish population over the age of 18 and with Internet access -980,000 people-, connected to the live final, 17% in the 18 to 24 age group and 5.7% in the 25 to 34 age group.

With a 78% reach between television and online video, Repsol's 'Conectar Energías' was the most watched campaign in Spain in March.

The 'miMovistar' campaign reached almost 90% of the population through television and online video coverage.

We present a CTV and Online Video measurement and optimization exercise developed together with Sunmedia.

What advertiser’s mouth does not water for audiences like these? The inclusion of advertising in OTT content has once again made headlines after Disney + announced that it will adopt a ‘Cheaper Ad Supported Version’.

We compare the consumption of Wednesday, 'Machos Alfa', The Last of Us, The Rings of Power or Wakanda on Netflix, HBO, Prime and Disney+. <u><a href="#webform">**DOWNLOAD THE STUDY**</a></u>

At FLUZO we are already producing measurement data of the impact of advertising on this platform and we'll be ready to answer some significant questions in just a few days.

To justify spend dedicated to large cross-media campaigns that incorporate media such as TV, Connected TV, video or audio on demand, or social networks, it is essential to be equipped with data-solutions that help you in three ways.

IKEA, Amazon, and Banco Sabadell are the brands with the most impact in March and April.

FLUZO will provide data on the contribution of connected versus linear TV to the group's agency clients.

Piqué's Kings League emerged as one of the most groundbreaking contents of the last years. We assess its impact with our cross-media measurement. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE PDF</a> </div>

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

Occident, Vodafone, Mapfre and Carrefour complete FLUZO's top. <u><a href="#webform">**DOWNLOAD THE TOP 15**</a></u>

A+E Networks wanted to evaluate the effectiveness of its advertising space in Mexico avoiding modeling or data merging that would limit the analysis or reduce its accuracy. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE PDF</a> </div>

Hybrid television, measurement, and personalisation. In the wake of Programmatic "Press Play" event, these three ideas continue to resonate with us.

FLUZO becomes an adherent partner of the Argentine Chamber of Advertisers to be closer to the needs of advertisers in this market.

Theaters are once again sounding like an attractive advertising medium. In fact, there are several reasons that make cinemas a particularly interesting advertising medium.

IKEA's campaigns had, like those of most advertisers, less impact among younger audiences. Find out how we helped them increase it. <div> <a class="btn-primary" href="#webform">DOWNLOAD THE PDF</a> </div>

What happens if we apply Sainsbury to the individual reach measured by FLUZO, and then we compare the Sainsbury calculated result against the actual total reach measured?

Connected TV has reached the stage of maturity in Spain. This is demonstrated by the IAB's CTV 2023 Study.

We break down how the coverage of Vodafone, Carrefour and Aldi and other brands with the greatest impact in the second quarter of the year is constructed.

The event served to introduce FLUZO's new solution showcasing the ideas that have inspired the company for this new stage.

FLUZO adds France to its presence in Spain, Portugal, Italy, Germany, and Austria in Europe, as well as several Latin American countries.

Video games have established themselves as one of the most popular entertainment industries in the world. And yet, in-game advertising only receives about 5% of media investment. What if a change in trend is on the horizon?

Sabadell, El Corte Inglés, Media Markt and ONCE complete our Top 5.

Javier brings extensive experience from leadership positions at Meta and Google