A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.
Movistar advertisements were the most watched on television and online video in the month of May in Spain. In our role as collaborating partners, we have launched the ninth edition of the ranking we make for the aea (Spanish Association of Advertisers), with the goal of offering more insights into advertising reach in Spain.
It is the industry's very first podium for cross-media campaigns, generated through single-source measurement, that is, using the same methodology and data source for both TV and online video, and getting all this data on a single panel.
My Movistar' takes the top spot with 90.73% combined TV and Online Video coverage.
Vodafone achieved 90.32% coverage with 'For you, Vodafone Flex'.
In third place is Amazon, which obtained 89.67% reach with 'Pelos'.
Ikea and its campaign 'Your furniture can have infinite lives' achieved 84.10% coverage on TV and Video Online.
5. MOVISTAR PROSEGUR
And Movistar Prosegur closes the Top 5 with its new promotional spot for its alarm, which obtained 84.04%.