Rankings

Movistar commercials, the most watched in May on TV and Online Video

A Movistar campaign is crowned as the most watched of the month on TV and Online Video, with a 90.73% coverage.

DOWNLOAD THE TOP 15

Jun 20, 2022

Movistar advertisements were the most watched on television and online video in the month of May in Spain. In our role as collaborating partners, we have launched the ninth edition of the ranking we make for the aea (Spanish Association of Advertisers), with the goal of offering more insights into advertising reach in Spain.

It is the industry's very first podium for cross-media campaigns, generated through single-source measurement, that is, using the same methodology and data source for both TV and online video, and getting all this data on a single panel.

1. MOVISTAR

My Movistar' takes the top spot with 90.73% combined TV and Online Video coverage.

2. VODAFONE

Vodafone achieved 90.32% coverage with 'For you, Vodafone Flex'.

3. AMAZON

In third place is Amazon, which obtained 89.67% reach with 'Pelos'.

4. IKEA

Ikea and its campaign 'Your furniture can have infinite lives' achieved 84.10% coverage on TV and Video Online.

5. MOVISTAR PROSEGUR

And Movistar Prosegur closes the Top 5 with its new promotional spot for its alarm, which obtained 84.04%.

Want to know more?

Related Posts

Keys to a successful (and memorable) Prime Time Advertising Strategy

Short blocks (up to 4 spots) significantly increase advertising notoriety. What role does the duration of the creative play? Do special formats work? We clear up doubts in a study for the Spanish media group Atresmedia. <u><a href="#webform">**DOWNLOAD THE STUDY**</a></u>

Four times in Marc Pritchard's keynote it seemed he was alluding to us

Pritchard focused on the company's aim to improve advertising efficiency and effectiveness. Amazingly, it ended up being a fantastic overview of what our AdEffect is capable of.

FLUZO at the FOA event: 3 ideas for a more trusted advertising industry

We participated in the FOA 2023 event talking about the problems of the advertising industry and what audience-centric measurement can bring.

"It's the context!" Why you can't use media-centric data to evaluate your crossmedia campaigns

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?

Keys to a successful (and memorable) Prime Time Advertising Strategy

Short blocks (up to 4 spots) significantly increase advertising notoriety. What role does the duration of the creative play? Do special formats work? We clear up doubts in a study for the Spanish media group Atresmedia. <u><a href="#webform">**DOWNLOAD THE STUDY**</a></u>

"It's the context!" Why you can't use media-centric data to evaluate your crossmedia campaigns

The back-and-forth with cookies is the umpteenth distraction from a problem that has been on the table for decades: why is much of the industry still focused on media-by-media measurement when all that matters is the measurement of those media in combination with each other?