Activia, Ikea and Burger King, the advertisers with the highest reach on TV and Online Video in April
The Activia ads were the ones with the highest combined reach in television and online video in April in our country. This is the main conclusion of the eighth edition of the Crossmedia Ranking prepared for the aea -on its own initiative- by the advertising effectiveness and content measurement company FLUZO, a collaborating partner of the association.
Activia has reached first place with its 'It works!' campaign. Its TV and online video ads achieved a remarkable 93.77% coverage in April.
In second place, with 90.46% coverage, we find Ikea and its campaign to celebrate its 25th anniversary in Spain.
3. BURGER KING
Closing the Top 3 is Burger King and the promotional campaign for the new Originals approved by the 'Cayetanos', which obtained 87.79%.
In fourth place is Carrefour, thanks to the 87.41% achieved by its 'To be able to choose is to be able to save' ads on TV and VOL.
Lastly, Vodafone obtained 87.05% with 'Vodafone Flex', which earned it fifth place.