With this integration, FLUZO continues to expand its presence in Latin America, joining Colombia to Mexico, Brazil and Peru, where the company is also operating with Netquest
FLUZO and its panel-partner Netquest have begun delivering its cross-media ad effectiveness measurement solutions in Colombia. With this addition, FLUZO continues to expand its presence in Latin America, joining Colombia with Mexico, Brazil and Peru, where the company is already operating with the same panel-partner.
From now on, advertisers operating in the Colombian market will be able to access, for the first time, a unified view of the impact of advertising campaigns that are broadcast on different media at the same time, such as TV, Connected TV, online video or audio, radio, social networks or OTTs like Netflix, Disney and any other.
With this information, users of these solutions, which already include some of the most relevant brands in Europe and Latin America, can understand **what each medium contributes to the mix, where duplications are occurring and, ultimately, how they could optimize their media plan.
In addition, these advertising exposure data can be combined with surveys or other Netquest data sets, such as the panelist's web browsing exposed to advertising, their use of apps or Google searches.
FLUZO and Netquest have presented a great number of success stories with clients using their data in relevant forums for the industry, such as those of the iab, together with advertisers' associations in countries such as Spain, Italy, Portugal or Bolivia, and in the case of Colombia, in the Consumer Immersion of the P&M Magazine of 2022.
To produce this data, FLUZO integrates its proprietary audio ACR technology into a Netquest panel, turning the panelists' phone into a mobile people meter that passively measures (no questions asked) any media (crossmedia), bypassing walled gardens and measuring both in and out of the home.
This allows these companies to offer data that advertisers have not been able to see until now, such as the contribution of connected TV advertising over traditional TV, or the impact of OTT platforms (e.g. Netflix) on broader campaigns.