From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.
FLUZO and Twentify have entered into a partnership agreement to combine their capabilities and offer ad effectiveness measurement services in Turkey. From now on, advertisers in the Turkish market can access FLUZO's Ad Reach & Frequency and Ad Effect ad effectiveness solutions and Twentify's Ad Score.
Through the agreement, FLUZO integrates its proprietary Automatic Content Recognition audio technology into a Twentify panel representative of the Turkish population. Specifically, the technology turns the panelists' app into a mobile people meter capable of passively measuring any media, in and out of the home.
All these solutions provide a single view of the impact of an advertising campaign broadcast on TV, connected TV, online video or audio, radio, social media, OTTs, and any other platform. Without this type of data, advertisers do not have information that allows them to understand what the contribution of each medium has been in the overall impact of the campaign, where duplications have occurred and, ultimately, how a more efficient planning could be designed.
In addition, this advertising exposure data is combined with other data-sets from Twentify’s panel such as declarative data - surveys - to evaluate the impact of the campaign on the brand, digital behavior data of the panelists - information on their browsing, Google searches, use of apps - or geolocation data. The result is a comprehensive view of the impact of an advertising campaign.
For Twentify, present in Turkey, United Kingdom, India, United Arab Emirates, and Saudi Arabia, the partnership means expanding its products in the field of advertising and satisfying the need of Turkish market players for access to cross-media data on advertising effectiveness.
For FLUZO, this agreement represents a new milestone in the internationalization of the company, which currently operates in different parts of Europe -Spain, Portugal and Italy-, and Latin America, through agreements with different panel-partners, to which Twentify now joins.