FLUZO Enhances ACR Technology to Unlock Hyper-Attribution Across 14 Channels

Audiences no longer consume content in just one place. They flow between linear TV, radio, streaming platforms, CTV, digital, streaming audio, and beyond. To adapt, advertisers and agencies orchestrate increasingly sophisticated campaigns, layering multiple channels that play the same tune: their campaign creative.

Unlike measurement solutions that require direct platform integrations, FLUZO measures any audiovisual medium independently—from any device, without depending on agreements with individual platforms, with no geographic limitations, and with complete independence and methodological transparency.

This hasn't changed. But where we once measured up to four channels simultaneously in a campaign, our technology now tracks between 8 and 14 media channels at once. Thanks to enhanced Automatic Content Recognition technology and advanced audio engineering, we can produce up to fourteen versions of the same creative, with variations imperceptible to the human ear and unparalleled precision in automatic content recognition without affecting user experience.

At a time when fragmentation has become the norm, this enables you to understand:

• The specific contribution of each channel to your total reach, including any digital audiovisual medium.
• The exclusive audiences each one captures and the overlap between them, by sociodemographic target.
• The actual frequency per channel.

This empowers you to navigate the endless options of the digital world with confidence, understanding which channels deserve more investment and optimizing budgets with real incremental contribution data.