The sample on which we integrate our technology has doubled from 2,000 to more than 4,000 panelists per day, out of a total of 7,000 per month.
The Netquest sample on which we develop joint cross-media measurement projects in Spain has doubled from 2,000 to more than 4,000 daily panelists, out of a total of 7,000 monthly active individuals.
The increase, effective since last September, allows us to deepen the scope of the projects and introduce new types of solutions and increasingly important phenomena for our clients, such as advertising on connected TV or OTT platforms (such as Netflix, for example, in the very near future) or to carry out specific measurement exercises for minority targets.
The sample is specially calibrated to carry out advertising effectiveness measurement projects, representing the commercial target that advertisers are trying to impact, Internet users and adults.
Netquest has around 7,000 people panelized monthly with FLUZO's audiomatching technology in Spain, out of the global count of 150,000 individuals that the company manages in our country - 1.5 million worldwide.
Netquest is a guarantee of the highest quality standards and a benchmark for the entire industry in the world of data collection. It is certified by the ISO 20252 standard for Market Research and has the ESOMAR quality mark, which accredits it as a member of the world market research association and obliges it to comply with its codes of conduct.
Currently, FLUZO and Netquest operate together in seven markets: Spain, Portugal, Mexico, Brazil, Argentina, Colombia, Chile and Peru.