The Trade Desk begins offering FLUZO measurement capabilities to clients

Advertising technology platform The Trade Desk has begun offering FLUZO's cross-media measurement capabilities to its clients to help them evaluate the effectiveness of their multimedia campaigns.

The partnership is already active in Spain, Italy, Portugal, Germany and Austria and allows The Trade Desk's clients to access FLUZO measurement directly through the platform's marketplace.

Advertisers have the capability to assess the reach and frequency of their campaign globally, along with identifying the incremental reach that The Trade Desk and other media generate through their impressions. Additionally, they can access the 'On Target' impact, a metric reflecting the volume of advertising served to the intended audience within the overall campaign.

All this information allows advertisers to detect opportunities or correct inefficiencies in their media plans and take full advantage of the benefits of connected TV.

Methodology

FLUZO has developed a cross-media advertising measurement methodology that integrates its proprietary audio-based automatic content recognition (ACR) technology into large single-source user panels. This software turns the mobile phones of the panelists into a mobile people-meter capable of passively and observationally measuring the consumption of advertising content.

FLUZO has a presence in much of Europe and Latin America and works for some of the world's leading brands, whether they are advertisers, agencies, media or other publishers or AdTech platforms.