FLUZO ranking for the aea: Lidl's Parkside, leader in cross-media reach in February

The ads for Lidl's tool brand, Parkside, were the most watched on television and online video in February in Spain. This is revealed by the Crossmedia Ranking prepared for the aea, which also includes Aldi, Línea Directa, Securitas Direct and Vinted.

1. PARKSIDE

Parkside took the top spot with its "#ParksideOfLife" campaign, which achieved 82.62% reach.

2. ALDI

In second place, we find Aldi, with an 80.52% reach in its advertisements about the national origin of its fresh products.

3. LÍNEA DIRECTA

In third place, Línea Directa managed to reach 77.37% of the population with the promotion of a joint car and home insurance policy.

4. SECURITAS DIRECT

Securitas Direct obtained 73.98% with a campaign about its pet insurance.

5. VINTED

Closing the Top 5 is the second-hand clothing app Vinted, with a 73.69% reach.