FLUZO's crossmedia ranking for the aea.
In February, Vodafone was the advertiser that achieved the greatest reach with its TV and Online Video ads. This is the main conclusion of the FLUZO Crossmedia Ranking, which we prepared for the aea with our single-source measurement, i.e. using the same methodology and data source for TV and Online Video and obtaining all the data on a single panel.
👉 ACCESS THE COMPLETE RANKING, WITH THE TOP 15 ADVERTISERS BY REACH
Vodafone's 'Hogar Ilimitable' campaign was the most watched campaign of the month in TV and Online Video, with 86.78% coverage.
The "invisible orthodontics" solution providers Impress, who are promoting their products, made their debut in the ranking with a second place and 82.09% reach.
Another newcomer to the ranking closes the top 3; Samsung, which achieved 79.60% coverage with spots for its promotional campaign for the Galaxy S22 Ultra.
In fourth place we find Wallapop, which in February obtained 76.98% coverage on TV and VOL with its "What's done is done" campaign.
5. MOVISTAR +
And in fifth place we find Movistar +, which achieves 76.55% reach with a campaign promoting its soccer content 'Football has no logic. Coming to Movistar does'.