We help A+E Networks uncover key data on the effectiveness of its advertising spaces

For broadcasters, being able to asess the effectiveness of their advertising space is essential to optimize their pricing and sales.

• What is the reach of the content and ads among the different audience profiles?
• Is the media content consumed only on television, or are there other platforms that contribute to the reach?
• Who are the viewers and what are their characteristics? Are they customers of the brands that advertise with the media?
• Do the campaigns serve to improve brand consideration?
• Is it possible to shed light on what happens after the impact?

Global broadcaster A+E Networks which has cable and satellite TV channels in the US, Latin America, Asia and the UK, wanted to answer questions like these in Mexico. However, it wanted to do so while avoiding modeling or data merging that would limit analysis or undermine its accuracy.

In a success story presented at the last ESOMAR Latam by A+E itself and our panel-partner Netquest, we detailed how the single-source methodology based on obtaining observational exposure data by audiomatching, combined with other data layers, allowed the group to enrich its advertising offer.

⬇️ Access the insights we unlocked and all the project details by completing the form below.