Case Study

We help A+E Networks uncover key data on the effectiveness of its advertising spaces

May 9, 2023

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Of the Mexican population was impacted by some A+E content.


64% of these viewers were impacted by the advertiser's campaign.


Percentage of those exposed by the campaign who visited the advertiser's website.


For broadcasters, the ability to evaluate the effectiveness of their advertising space is crucial for optimizing their pricing and sales. This entails being capable of addressing questions such as:

  • Who are the viewers and what are their characteristics? Are they customers of the brands that advertise with the media?
  • Do the campaigns serve to improve brand consideration?
  • Is it possible to shed light on what happens after the impact?

The opportunity

A+E Networks, a global broadcaster with cable and satellite TV channels across the US, Latin America, Asia, and the UK, aimed to address such inquiries in Mexico for a Tourism advertiser. Nevertheless, it sought to achieve this without resorting to modeling or data merging methods that could restrict analysis or compromise accuracy.

In a success story presented at the last ESOMAR Latam by A+E itself and our panel-partner Netquest, we detailed how the single-source methodology based on obtaining observational exposure data by audiomatching, combined with other data layers, allowed the group to enrich its advertising offer.

⬇️ Access the insights we unlocked and all the project details by completing the form below.

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