A+E Networks wanted to evaluate the effectiveness of its advertising space in Mexico avoiding modeling or data merging that would limit the analysis or reduce its accuracy.
For broadcasters, being able to asess the effectiveness of their advertising space is essential to optimize their pricing and sales.
Global broadcaster A+E Networks which has cable and satellite TV channels in the US, Latin America, Asia and the UK, wanted to answer questions like these in Mexico. However, it wanted to do so while avoiding modeling or data merging that would limit analysis or undermine its accuracy.
In a success story presented at the last ESOMAR Latam by A+E itself and our panel-partner Netquest, we detailed how the single-source methodology based on obtaining observational exposure data by audiomatching, combined with other data layers, allowed the group to enrich its advertising offer.
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