Case Study

An x-ray of the 2022 Eurovision songs and audiences

May 25, 2022

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In this analysis, we have measured the reach of the seven most popular Eurovision songs among the Spanish public after the Benidorm Fest and Eurovision: SloMo, the representative of Spain and Eurovision and its two competitors in Benidorm: 'Ay Mamá' and 'Terra', and the representative songs of Ukraine, United Kingdom, Serbia and Sweden. Among other things, the document includes:

  • The evolution of the popularity of these songs from January to the final in Turin.
  • Which of the 3 Spanish songs has enjoyed the best engagement with the public;
  • What is the profile of their most loyal fans.
  • Which are the demographic groups that most like this format on television.


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