In this analysis, we have measured the reach of the seven most popular Eurovision songs among the Spanish public after the Benidorm Fest and Eurovision: SloMo, the representative of Spain and Eurovision and its two competitors in Benidorm: 'Ay Mamá' and 'Terra', and the representative songs of Ukraine, United Kingdom, Serbia and Sweden. Among other things, the document includes:
- The evolution of the popularity of these songs from January to the final in Turin.
- Which of the 3 Spanish songs has enjoyed the best engagement with the public;
- What is the profile of their most loyal fans.
- Which are the demographic groups that most like this format on television.
PHOTO — EBU / CORINNE CUMMING