Case Study

An x-ray of the 2022 Eurovision songs and audiences

We measure the reach of the 7 most popular Eurovision songs among the Spanish public after Benidorm Fest and Eurovision.

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May 25, 2022

In this analysis, we have measured the reach of the seven most popular Eurovision songs among the Spanish public after the Benidorm Fest and Eurovision: SloMo, the representative of Spain and Eurovision and its two competitors in Benidorm: 'Ay Mamá' and 'Terra', and the representative songs of Ukraine, United Kingdom, Serbia and Sweden. Among other things, the document includes:

The evolution of the popularity of these songs from January to the final in Turin.
Which of the 3 Spanish songs has enjoyed the best engagement with the public;
What is the profile of their most loyal fans.
Which are the demographic groups that most like this format on television.

PHOTO — EBU / CORINNE CUMMING

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