Resources

Blog

What methods exist to measure advertising effectiveness?

• Jun 29 '22
• Diego Semprún de Castellane
• Answers

Blog

Why can't cross-media measurement be conducted with just any panel?

• May 27 '22
• Ignacio de la Iglesia
• Answers

Case Studies

An x-ray of the 2022 Eurovision songs and audiences

• Peak Viral

Case Studies

Digital media as a complement to TV in a Movistar Peru campaign

Blog

Why does observational data also enrich post-tests?

• Apr 27 '22
• Laura García Ruiz
• Answers

Case Studies

This is how TV, Radio and Twitch divide the football audience (and its advertising)

Blog

Advertising in the big OTTs: How can we take advantage of this game-changer?

• Mar 22 '22
• Ignacio de la Iglesia
• Answers

Case Studies

We break down the "BBVA case" at IAB Spain's Inspirational

Case Studies

Measuring the advertising contribution of connected television in a Renault campaign

Case Studies

What does Spotify contribute to a cross-media campaign? The “Wallapop” case

Blog

3 keys to success when planning campaigns on TV, radio and new digital platforms

• Feb 16 '22
• Vicente García Gandía
• Answers

Blog

2021 Advertising Coverage and Reach Study: Key Data From the 12 Months

• Jan 13 '22
• FLUZO
• Rankings