Special, by Aldi, the Most-Watched Brand in December on Online Video

1. SPECIAL (ALDI)

Aldi's 'gourmet' product brand, Special, took first place in the ranking, reaching 85% of the Spanish population.

2. MCDONALD'S

In second place is McDonald's, whose campaign promoting one of its burgers reached 82.7% of Spaniards.

3. DECATHLON

In third place is Decathlon's Christmas campaign, starring journalist Jesús Calleja. The clips reached 78.3% of the population.

4. LIDL

In fourth place is Lidl with its Christmas products campaign, seen by 76.7% of the population.

5. EL CORTE INGLÉS

And lastly, El Corte Inglés closes out the Top 5 with its 'Donde vive la magia de la Navidad' campaign, seen by 75.7%.