Mutua Madrileña, the Advertiser with the Most Audiovisual Reach Across TV and Digital in January

The ranking for January is here, put together by FLUZO for the aea, highlighting the advertisers that achieved the most reach with their TV and Online Video campaigns during the month.

This ranking is the industry's first crossmedia campaign podium generated through single-source measurement — that is, using the same methodology and data source for TV and online video and gathering all data from a single panel.

1. MUTUA MADRILEÑA

Mutua Madrileña took first place in the January ranking with its customer-acquisition campaign, achieving 89.2% reach.

2. ALDI

In second place is Aldi, which reached 82.2% cross-media coverage with its 'Bajamos los precios' campaign.

3. LIDL

In third place is another supermarket, Lidl, with a campaign also aimed at fighting the January slump, which reached 87.9% across TV and Online Video.

4. MC DONALD'S

In fourth place is Mc Donald's, promoting its new burger. This video campaign was seen by 85.3%.

5. SABADELL

Lastly, Sabadell reached 82.2% of Spaniards with its campaign promoting its online account.