Discover the power of our measurement data in a real Mercado Libre campaign. Find out how it works and what conclusions we reached by listening to the conversation between Olga Algarra, Media Manager of the company, Diego Semprún (FLUZO) and Juan Pablo Núñez (Netquest).
"Year after year, campaign after campaign, we face the problem of not having a single-source. Meanwhile, the context is becoming more and more complex. Olga Algarra explained the limitations for advertisers to optimise their campaigns and the advantages of having a single tool.
"All this data helps us to see the contribution and efficiency of each of the touchpoints, to identify how we should be modulating them, which media are more efficient, in which target, in which city..... And this should help us to help us to better distribute our budget and make more in-depth analyses, explained Olga.
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